The Thomas Blog

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Sales

The Secret To Effective Sales Email Outreach

This is a heartfelt love note to all of the sales people out there that strap on the battle armor every day and ride out to find new opportunities that will help the business grow.

Your effort is the biggest driver to success, but style sure can improve results. Let’s take a look at an all too common challenge that all sales people face: the cold email fail.

We get them in our inbox all day and they largely do not incite a response other than to hit the “delete” button, right? Why is that? To begin, take a look at a few cold email openings that have hit my inbox lately:

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Social Media

6 Tips For Social Selling: How To Convert Connections Into Customers

Facebook? Check. Twitter? Check. LinkedIn? Check.

If you’ve already put in the work of building out profiles on these major platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.

Below, we’ve outlined six easy, efficient ways to enhance your social media marketing strategy and successfully turn your connections into customers.

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Sales

8 Books Every Salesperson Should Read

It doesn’t matter if your sales team is converting leads at a record rate or struggling to meet quotas — there’s always room for improvement. People at every level of your team from directors and managers to consultants and representatives can benefit from new insight and perspective.

There are so many great resources available for sales folks these days: webinars, podcasts, eBooks, white papers, Twitterchats and conferences — but I’ve gained so much knowledge by reading plain old books. 

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Sales

5 Reasons Why a Sales CRM is a Process Game-Changer

If your sales team is still sharing spreadsheets and documents to manage pipelines, monitor leads and drive sales, you might as well be sending up smoke signals across the office.

For years, marketers have been adopting automation tools to tie all of their campaigns and reporting together to better manage and prove ROI — and it’s about time that sales pros did the same.

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Manufacturing and Industrial

How Do I Get More Leads For My Sales Team?

The sales team needs more new leads. There’s no way around it. They’ve exhausted their existing relationships, and the lists you’ve bought for cold calling aren’t worth the paper that they’re printed on. The magazine ads aren’t working, and the tradeshow traffic has dried up. You’re really trying to get the website going, but you’ve hit a wall. You’re converting about 1-3% of your existing website traffic to leads, but this isn’t enough to keep the team busy and revenue growing. Sound familiar?

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Manufacturing and Industrial

The Changing Face of Thanksgiving Weekend and How it Relates to Manufacturing’s SMBs

You’ve likely read numerous headlines by now telling you which stores will be open at what times on Thanksgiving Day. You also probably read some stories about retailers that have chosen to stay closed on this national holiday.

But beyond that, there’s another movement taking shape that asks consumers to avoid the crowd altogether and head to your local mom-and-pop stores on Small Business Saturday.

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