Industrial Sales Insights From Amy Kim, Thomas’ New Chief Revenue Officer And A Former Google Sales ExecutiveRead More »
It's no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies don't realize that it's also one of the best ways to close those leads and convert them into customers.
So while a lot of time and energy is goes into optimizing marketing emails, sales emails are often relegated to an afterthought. In fact, the task of writing, designing, and deploying sales emails often falls on individual sales reps, who are given little guidance, direction, or support. That's a recipe for disaster, and it shouldn't be the case.
If you want to optimize your sales emails for maximum results, be sure to follow these suggestions.Read More »
It’s no secret that the sales landscape has changed in recent years. The general B2C space adapted fairly quickly to new technologies and tools, but for B2B businesses, and particularly industrial companies, the adoption has been slow moving. Keeping our reliance on the old rolodex and trade show lists in mind, it’s time to re-evaluate how we can keep up with the broader trends and modern tactics.
We’ve had tremendous success using inbound selling principles — essentially, this is the process of aligning your sales process with your customer’s buyer journey. By asking the right questions and showing how you can solve a problem, you’re that much closer to onboarding your next client.Read More »
You probably have several different goals in mind for your marketing plan: increasing traffic, getting more leads, building your brand. But at the end of the day, what matters most to you? The answer has to be your Return on Investment (ROI). All of your marketing efforts should be based on clear, goal-oriented metrics, and how they relate to your bottom line.
With so many marketing tools at your disposal today — and a shift in buyer responsiveness from outbound to inbound marketing — it’s not always easy to lay out a plan to capture the ROI of a given campaign or program.
These five tips will help you focus your strategy on a metrics-driven marketing program – one that can deliver tangible, measureable results based on sales goals and objectives. Knowing how to measure and capture ROI helps you gauge your program’s success – and more importantly, gives you an organized, ready-to-present package for your CEO and executive team.Read More »
Why do some industrial suppliers swear by online marketing, while others swear at it?
In many cases, industrial/B2B marketers that see a strong ROI (return on investment) from their online efforts simply have a clearer understanding of what it looks like, and a better idea of how, when, and where to look for it. In our 20+ years of helping suppliers use the internet to meet their business goals, we’ve seen four specific ways that many businesses short circuit their own ability to achieve and measure online success. Read on, and see if you’re making any of the 4 common missteps we outline on the following pages.Read More »
As the digital world reshapes the industrial world, marketing budgets are on the rise. According to ENGINEERING.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017.
As industrial marketing budgets continue to rise, more funds are being allocated to the creation of content — in the form of blogs, eBooks, email campaigns, videos, webinars, infographics, and so on — as good content is at the core of any successful inbound marketing program.Read More »
Looking to generate leads and connect with more customers? Of course you are!
All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social media.
If you don't have any social media profiles, or if you're just using them to share updates about the company softball team, then it's time to get started with social selling.
At Thomas Marketing Services, we've helped hundreds of companies just like yours turn social profiles into sales generators. Based on our experience, here are some first steps that can put you on the path to social success:Read More »
You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of these leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business.
Developing an effective lead follow-up process can ensure that you don’t leave leads — and potential revenue — on the table. Here are five strategies that should be a part of your process.Read More »