Chances are you’re already using LinkedIn to keep an up-to-date roster of contacts, check out what connections are up to, scout out potential hires, and send messages.
This powerful tool serves as much more than a social network or recruiting outlet, though — it can play a major role in generating leads and sales for your industrial company.
There are a few steps for you to benefit from using LinkedIn to connect with people in their industry, so we wanted to lay out a few tips on how to get started.
(We do want to note that although there's a paid version of LinkedIn known as LinkedIn Sales Navigator, we know you’re as budget-conscious as you are business-savvy, so we’ll be solely focusing on harnessing the power of free LinkedIn in this post.)Read More »
With B2B marketing, the adage “timing is everything” applies — well, maybe not “everything,” but it is certainly crucial to successful marketing campaigns.
This is key as the the digital marketing space for US manufacturers becomes more crowded. For instance, did you know that more than 80% of manufacturing marketers promote their presence on social media platforms such as Facebook or LinkedIn?Read More »
Facebook? Check. Twitter? Check. LinkedIn? Check.
If you’ve already put in the work of building out profiles on these major social media platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.
Below, we’ve outlined six tips to remember when developing and optimizing your social media marketing strategy. These tips will help you to better leverage your professional online brand to create more relationships with buyers through social media interactions — the process known as social selling. Here's how you can keep your social selling on point.Read More »
Over time, sellers learn that not all customers are created equal, and some customers are more difficult to sell to than others.
That's because the industry is evolving and the buyer’s journey of an industrial customer is changing along with it. As an industrial business, how are you managing these changes — are you keeping up internally, or are you facing roadblocks when it comes to connecting with the right buyers and closing your sales?
In this post, we discuss three common pitfalls industrial sellers experience, important things to remember about the industrial buying and selling process, and how to make sure you're on the right track to closing those deals.Read More »
Not all customers are created equally. Some will come to you fully informed and ready to buy. Others — likely the majority — require a great deal of time nurturing and educating. The worst are those that absorb a great deal of time and effort from sales professionals, only to reveal that they are not the right kind of customer for your business.
Thankfully, industrial businesses can leverage their website to help streamline and potentially expedite the sales process, while simultaneously weeding out unqualified buyers.Read More »
As an industrial marketer, you know how impactful digital marketing can be. However, measuring that impact can often be a challenge.Read More »
Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.Read More »
Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives.Read More »
When you have data that tips you off to a buyer’s interest early on in their buying process, that data is priceless. Without it, those buyers are as much as 70 percent of the way through their buying journey before you find out they’re interested in products and services like yours — if you ever find out at all.Read More »