It’s no secret the concept of growth-driven design has been shaking up digital marketing, but specifically in our manufacturing and industrial space, it has been a game-changer.
Early adopters have been excited to toss out the rigid, “one and done” process with web design in favor of flexibility, growth and changes based on data and performance.
We discussed the basics and the benefits in a blog titled “What Is Growth-Driven Design?” but thought it’d be good to bring some additional insight. So we thought: Who better to chat with than the person who literally wrote the book on growth-driven design?
Meet Luke Summerfield. He’s HubSpot’s Partner Program Manager and Growth-Driven Design Evangelist, and he’s here to chat about HubSpot principles, web design and his “light bulb” moment.Read More »
When’s the last time you were in a new manufacturing or industry facility? Maybe you toured a colleague's shop during a trade show a few years ago or had to do an audit for a new supplier recently.Read More »
Yes, I’m really suggesting you sign up for email newsletters when you already get bombarded with sales notifications, internal back-and-forths and Did-I-really-sign-up-for-this? marketing emails in your inbox.Read More »
Gage employees at the Rainbow Run in downtown Ferndale, Michigan. The company sponsors the event, which helps foster diversity and acceptance in the community, every year.
Many manufacturers are just now jumping on the chance to reduce waste and adopt “green” tendencies, but Gage Products has been doing so for decades.Read More »
Some of the brightest lights taking the reigns of the industry are already making a name for themselves at some notable companies, but supply chain rockstars don't always get the industry-wide recognition they deserve.Read More »
In our 2014 Industry Market Barometer survey, 68 percent of manufacturers reported reshoring as an opportunity for additional growth — meaning they’re looking to purchasing pros to keep products “Made in North America.”Read More »
A previous WiM Summit keynote speaker, Linda Hubbard, Carhartt president and COO, stands with her fellow team members. This year's summit brings speakers from Lexmark, NASA, Ford Motor Company and more.
There’s an alarmingly low rate of women in manufacturing — 27 percent of the workforce, to be exact. As minorities in a big industry, women have sought out a place to find mentorship, support and networking, and they’ve found it in “Women in Manufacturing.”Read More »
Implementing a supplier diversity program is a new frontier — evolving from a possibility to a must-have in many US companies. More stakeholders and policy makers are increasingly seeking out minority-owned, disadvantaged and small businesses.Read More »