The Thomas Blog

Events

Takeaways from IMPACT Live 2017

The punchline of every presentation at the first annual IMPACT Live, a two-day conference for sales and marketing executives, this week seemed to be "If there's one thing you can takeaway from this to bring back to your own company..." Which, of course, means I have more than 15 "one things" as action items in my brain — in addition to the dozens of ideas I tweeted about and my boss logged in Trello.

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Marketing Strategy

Insight on the Top Marketing Challenges for Manufacturing Companies

While most industries jumped into using social media, email marketing, SEO and other digital marketing tactics almost a decade ago, manufacturing is finally coming around.

Unlike traditional print placement and ads, we all know that creating an online presence isn't a "one and done" mentality. More and more companies in the industrial space are building up their websites and traffic — the marketplace is quickly getting crowded, so marketing is now more important than ever.

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Sales

Marketing & Sales Insight from a Former Honda Engineer

Many industrial companies don't trust outside marketing services because they don't believe they understand their business or audience. Honestly, that's a true assumption when it comes to most traditional marketing agencies.

But we do things differently at Thomas. Our founder, a mechanical engineer with more than 15 years of marketing experience, leads the team of marketing experts and engineers to deliver record-breaking increases in lead generation and sales. (See how we drove a 113% increase in lead generation and 60% increase in sales for CJWinter here.)

We've recently hired a new application engineer, Ryan Singler, from Honda, and while we (and our clients) have been taking in all of his insight, we thought it might be helpful for you to get to know him as well.

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Marketing Strategy

6 Marketing Activities to Jump On During Summer Shutdown

Summer shutdown is upon us.

When production on the floor halts this season and all your machinist colleagues are off-the-grid, you can do so much more than kick back while your MRO manager cleans and evaluates the shop floor.

This is a great time to get introspective about what you've accomplished this year, how you can continue growing as a marketer and re-evaluate what's left to meet Q3 and Q4 goals. Let's take a look at your opportunities.

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Marketing Strategy

5 Industrial Marketing Updates for 2016

We’re officially halfway through 2016 — but no need to panic.

There’s still plenty of time to revamp your marketing strategy (or just expand it) and work toward reaching your business goals.

Considering how much movement we’ve had in the industrial and digital marketing space in a mere six months, there’s a lot to jump on.

Not sure where you stand or what’s happening in the industry? Let’s talk through some of the updates and trends we’ve seen so far in 2016...

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Website Design

What You Need to Know About Growth-Driven Design

It’s no secret the concept of growth-driven design has been shaking up digital marketing, but specifically in our manufacturing and industrial space, it has been a game-changer.

Luke_Summerfield.jpgEarly adopters have been excited to toss out the rigid, “one and done” process with web design in favor of flexibility, growth and changes based on data and performance.

We discussed the basics and the benefits in a blog titled “What Is Growth-Driven Design?” but thought it’d be good to bring some additional insight. So we thought: Who better to chat with than the person who literally wrote the book on growth-driven design?

Meet Luke Summerfield. He’s HubSpot’s Partner Program Manager and Growth-Driven Design Evangelist, and he’s here to chat about HubSpot principles, web design and his “light bulb” moment.

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