Purchasing products or services online requires either a quote request process or an e-commerce store, and there’s different opportunities for optimization depending on which method your website uses.Read More »
We often work with customers who have an online store or catalog platform and are interested in increasing exposure to their products.Read More »
ConversionXL Live is an annual conference that provides web designers, developers, and strategists a forum to learn from optimization experts. The event is also a fantastic networking opportunity, as it brings together more than 75,000 practitioners every year.
This year’s conference agenda was broken into three themes:
- Day 1: UX & Digital Analytics
- Day 2: Optimization & Testing
- Day 3: Growth & Success
Similar to how automation technology has helped to increase efficiency on shop floors, the same can be said within the world of marketing.
Marketing automation technologies help companies generate, educate, and re-engage leads by setting up a system that runs with customized rules, programs, and scoring systems.
As a digital marketing strategist, I’ve had the opportunity to work in a variety of marketing automation platforms, and I’ve seen advantages and disadvantages in each. There are dozens — maybe hundreds — of tools available, but since HubSpot and Pardot are the most prevalent in the manufacturing space, wanted to offer up an analysis to help you decide what's best for your business.Read More »