The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

Nina Bayatti

Nina is a conversion rate optimizer, digital marketing strategist, and website project manager. Interested in website optimization, user experience, and data mining with relation to digital marketing strategy.

Author's Recent Posts

An Order Optimization That Increased Visitor Registration Rates by 46%

Purchasing products or services online requires either a quote request process or an e-commerce store, and there’s different opportunities for optimization depending on which method your website uses.

Read More

Effectively Promoting Your Products Through A/B Testing

We often work with customers who have an online store or catalog platform and are interested in increasing exposure to their products.

Read More

Web Design Methodologies: GDD vs. CRO

Although the terms are often used interchangeably, Growth-Driven Design (GDD) and Conversion Rate Optimization (CRO) are two distinct methods.

While both involve A/B testing, CRO is essentially a tool under the GDD umbrella.

Read More

What To Avoid In Your User Journey: Key Takeaways From ConversionXL Live 2017

ConversionXL Live is an annual conference that provides web designers, developers, and strategists a forum to learn from optimization experts. The event is also a fantastic networking opportunity, as it brings together more than 75,000 practitioners every year.  

This year’s conference agenda was broken into three themes:

  • Day 1: UX & Digital Analytics
  • Day 2: Optimization & Testing
  • Day 3: Growth & Success

Read More

Choosing A Marketing Automation Platform: 3 Key Differences Between HubSpot & Pardot

Similar to how automation technology has helped to increase efficiency on shop floors, the same can be said within the world of marketing.

Marketing automation technologies help companies generate, educate, and re-engage leads by setting up a system that runs with customized rules, programs, and scoring systems.

As a digital marketing strategist, I’ve had the opportunity to work in a variety of marketing automation platforms, and I’ve seen advantages and disadvantages in each. There are dozens — maybe hundreds — of tools available, but since HubSpot and Pardot are the most prevalant in the manufacturing space, wanted to offer up an analysis to help you decide what's best for your business.

Read More

Subscribe to our newsletters.

Hey Tom, how can ThomasNet.com help me...

...find the right suppliers?”


Get your FREE account

Give yourself the sourcing power of industry’s leading supplier discovery platform. It’s easy. It's FREE.

...get more of the right customers?"


Get your FREE profile »

Promote your company where serious buyers go looking for suppliers. Getting started is FREE.

Keep Up with the 50.5K Industry Pros Already Subscribed

Join our community of industry professionals. Learn about the latest innovations and insights affecting manufacturers, engineers, and B2B buyers.

Keep Up with the 50.5K Industry Pros Already Subscribed

Join our community of industry professionals. Learn about the latest innovations and insights affecting manufacturers, engineers, and B2B buyers.