The Thomas Blog

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Manufacturing and Industrial

What To Avoid In Your User Journey: Key Takeaways From ConversionXL Live 2017

ConversionXL Live is an annual conference that provides web designers, developers, and strategists a forum to learn from optimization experts. The event is also a fantastic networking opportunity, as it brings together more than 75,000 practitioners every year.  

This year’s conference agenda was broken into three themes:

  • Day 1: UX & Digital Analytics
  • Day 2: Optimization & Testing
  • Day 3: Growth & Success

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Marketing Strategy

Choosing A Marketing Automation Platform: 3 Key Differences Between HubSpot & Pardot

Similar to how automation technology has helped to increase efficiency on shop floors, the same can be said within the world of marketing.

Marketing automation technologies help companies generate, educate, and re-engage leads by setting up a system that runs with customized rules, programs, and scoring systems.

As a digital marketing strategist, I’ve had the opportunity to work in a variety of marketing automation platforms, and I’ve seen advantages and disadvantages in each. There are dozens — maybe hundreds — of tools available, but since HubSpot and Pardot are the most prevalent in the manufacturing space, wanted to offer up an analysis to help you decide what's best for your business.

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