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Team Thomas
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4 Methods to Reach the Right Audience with Email Marketing
Email Marketing is essential for any successful marketing strategy as it allows you to directly reach a broad or targeted audience with promotional or informational messages. In planning to email prospects and clients, the importance of content is evident but just as the content is important, the audience is too.
Is Your Website Optimized For Conversions?
Industrial businesses are increasingly relying on their website as a sales generation tool. Websites generate leads for manufacturing companies by providing information that industrial buyers are researching prior to making a purchase. When those leads turn into sales, that is typically called a "conversion."
Read More »Industrial Email Marketing: Dead or Reaching New Heights
Email marketing in the industrial space is common to many of us, whether were marketers sending the emails or consumers receiving them. It is typically where a company emails a client or prospect with a promotion or commercial message in the hopes of getting them closer to buying their products.
Marketing Metric Mythbusters: Google is the Best Source for Leads?
Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their own efforts. This article examines one of the two most persistent ROI myths.
Read More »2 Things to Help You Better Measure Your Digital Marketing’s ROI
Digital marketing tactics—including social media, online display ads, e-mail marketing, and your company website—have many things in common. The most obvious is that their effectiveness is trackable and measurable.
However, many marketing professionals get lost measuring "clicks," "likes" and "visits." Unfortunately, while these are valid metrics of interaction, they do not always equate to return on investment (ROI).
Read More »2 Tools That Can Help You Retain Customers
Many articles on this blog focus on building business, targeting new customers and reaching new markets. But customer retention is just as critical to your business's success. The best way to help maintain your current customers is to offer good customer service.
Read More »How Industrial Businesses Can Reach New Market Segments
Too many stories in the media today point to changing conditions in China as the key reasons for the resurgence of manufacturing in America. A recent report from Thomas Industrial Network finds that many industrial businesses in the U.S. are actually taking active steps and investing in strategies to help them grow and expand. The report states that 58% of product and custom manufacturers are more aggressively pursuing business in new industries, while 66% are investing in new and/or innovative products or services.
Read More »5 Ways to Get More out of Case Studies & Testimonials
The effectiveness of customer testimonials and case studies in marketing, sales and public relations efforts has long been understood by industrial businesses.
The challenge for many companies is how to leverage this content so as to best influence buyers.
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Do Industrial Businesses Really Need an Online Marketing Strategy?
Many industrial businesses struggle with the notion that they should be promoting themselves online in order to gain new sales and grow their business. In some ways, this is less about the viability and effectiveness of online marketing tactics than a belief that more traditional offline marketing tactics work just as well. This begs the question: Do industrial companies really need to do any form of online marketing?
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