Written by
Team Thomas
Thomasnet.com is industry's leading supplier discovery and product sourcing platform. What opportunities are you losing to competitors? Find out who's sourcing for your industrial products and services with our free in-market buyer report: https://business.thomasnet.com/buyer-report
Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?
Many B2B marketers are still avoiding social media, wondering, "When business customers do participate in social media, how can we tell whether it works?" OK, let's put that excuse to rest once and for all.
Social media is for socializing—just as when you go to a tradeshow and strike up a conversation with a prospect or attend a seminar or interact with any professional group in-person.
Skills Shortage: What Manufacturing and the Community is Doing About It NOW
There is a skilled labor shortage in manufacturing. It is an immediate and long-term challenge. It is a local, state and national problem. We could talk about the whys and point fingers, but what would be the point? Locally, we are long past the discussion phase and into the action phase. Be advised, our community is on it. We are harnessing every resource available to us and continue to seek solutions.
Read More »How to Use Product Photos to Help Buyers Find You on the Web
An often overlooked element in manufacturers’ SEO (search engine optimization) efforts is the role of product images on their website. Industrial companies that offer complete product catalogs on their website improve their odds of having that website turn up in relevant search results.
Read More »Why Corporate Blogs Fail: 4 Things to Avoid
Corporate blogs are becoming increasingly common. But successful corporate blogs – those that build an audience of current and prospective buyers — continue to be rare. But just because people are reading your blog, doesn't mean it's attracting customers.
To make your blog successful from a business standpoint, you have to achieve one key goal: Engagement. That means readers come there voluntarily, enjoy what they read, and extract value from it.
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The Importance of Content for SEO [INFOGRAPHIC]
Content is king.
We've heard this so many times we usually don't even think about it anymore; we don't acknowledge it. However, the truth is content is king.
In the past few weeks we've discussed social media and its importance in business. We've touched on how blogging can help businesses share their expertise, appear favorably in the search engines through optimized keywords, and become thought leaders.
Why Your Listing Isn’t Getting You Business
Industrial businesses have long understood the value of being listed in targeted search verticals, like ThomasNet.com. As recently as 5 years ago, simply being listed was enough to ensure that you get high quality, high volume traffic. Today, that's not always that case. So why might your listing be underperforming? Here are three reasons:
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Blogging Makes a Business Difference: Why Companies Should Blog
Blogging — to some that means an online journal; to others it's an informational website on either a specific topic or various topics. To define it officially, a blog is a website where individual(s) provide entries of any type of content from video and podcasts to traditional text and photos in order to inform or create discussions.
Typically blogs are presented in reverse chronological order.
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Social Media for Industrial Marketing: Opportunities Await
For the past year or two, social media has been all the rage. Companies are choosing to get involved in social media and users are growing exponentially. It doesn't seem to be slowing down today, instead it continues to grow. So why are companies getting involved anyways? What is social media?
Professional Email Layout in Industrial Email Marketing: It Matters
Many of us would agree that email marketing is a strong component in any marketing strategy. In implementing email marketing, industrial marketers emphasize the importance of content.
