Written by
Chris Bryant
Chris Bryant is the Creative Director at Empire Studios, a video digital marketing agency based in New York City and Connecticut. He is the founder of Studio 12 Academy, where he teaches students all around the globe about video production. He regularly speaks at conferences such as HubSpot's INBOUND, and his work has been featured in a number of industry-leading publications.
4 Reasons Why Manufacturers Use Video Marketing
Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, but also establishes you as a knowledgeable thought leader in your industry.
Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company online.
While you may be providing ample written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today's digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.
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What Is Video Marketing (& How Manufacturers Can Get Started in 2022)
Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, LinkedIn, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them with engaging content they're looking for there, your marketing strategy will most certainly fall flat.
In today’s marketplace, a dominant online presence is key to establishing a strong, recognizable, trusted brand within your own industry and staying ahead of competitors. Many manufacturers are investing in video marketing to show prospects a tour of their factory to connect with more customers.
With that in mind, this blog will help manufacturers like you develop a quality, cost-effective video marketing program that helps demonstrate leadership and promote products and services to customers.
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9 Tips For Video Marketing Campaign Success: For Manufacturers
Video marketing is on the rise, and for good reason; videos have been shown to capture attention more effectively than plain text or static pictures, and videos are shared more than any other type of content on social media. Today, 61% of content marketers are putting videos into play to keep up with the competition and establish their brands as cutting-edge thought leaders. If you haven’t yet made use of video in your content marketing campaigns, it’s time to get going. Or, if you’re already utilizing video, it may be time to kick it up a notch and different video types to increase sales.
With solid production value and engaging content, your video will position you as a knowledgeable, current, and trustworthy brand. Below, we’ve outlined tips industrials should keep in mind when using videos in their marketing campaigns.
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5 Uncommon Ways Industrial Businesses Use Videos to Boost Sales
Industrial businesses looking to capitalize on the power of videos in the B2B sales cycle often include product demos, virtual plant tours, and customer testimonials/case studies on their company websites and other places industrial buyers frequent.
Those are the most common — and in some cases the most crucial — types of videos, it's important to understand that there are many more ways to use videos as part of your sales and marketing. (And since research from Kissmetrics shows that the likelihood of a purchase increases by 64% to 85% after watching a product/service-related video, you could be missing out!)
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