The Thomas Blog

Why SEO Is So Important for Manufacturing Companies

We talk a lot about SEO. Whether Google is making updates to its search results page and algorithms, we're keeping an eye on new search trends and sharing industrial SEO best practices — there's no shortage of discussion points.

Since we've covered optimization techniques, tips, and trends extensively in the past few months, we thought it would be helpful for you to take a step back and address what makes good SEO so particularly important for manufacturing companies. 

Let's start at the beginning. 

3 Industrial PPC Trends to Watch in 2017

The new year is always a time of both reflection and looking ahead, especially when it comes to search engine optimization and search engine marketing trends. This year, we expect to see the pay-per-click advertising trends established last year continue to grow.

6 Industrial PPC and SEO Best Practices You Should be Following

There's a lot to keep track of if you're marketing in the industrial space: You need to send out regular email marketing campaigns, follow best practices on social media, keep your website up-to-date, push out paid advertising campaigns and make sure you're getting plenty of organic traffic.

3 Effective Ways to Advertise Your Business

It’s a never-ending quest in search engine marketing (SEM) to find the secret to driving traffic and generating leads. It all starts with your website — you need strong, original content, a logical user experience (UX), aesthetically pleasing design, and optimized product pages.

How PPC's Latest Updates Impact SEO

Pay-per-click marketing and search engine optimization have an interesting relationship — the two tactics can be rivals, work together seamlessly or simply coexist. 

While many companies tend to treat them as completely separate entities, Google's most recent updates cemented tangible overlap between the two, which needs to be considered in every search engine marketing strategy.

How Does Google’s Latest Adwords Update Impact SEO and PPC?

By now you’ve likely heard about the changes Google is making to its search results page, and if not, here’s your 15-second recap:

Up until recently, a standard search brought up a page of organic results with advertising slots on the top and side of the page. Now, they’re removing sidebar ads in favor of product listings and adding more paid slots on the top and bottom.

SEO Penalty Recovery & Analysis: Is Your Website Losing Traffic Consistently?

I get any number of these questions on a daily basis: Is this headline good for SEO? Can you optimize this page? What’s the best practice for backlinks? How do I improve my rank for that? Does this type of content help drive traffic?

Want More Leads? Start by Boosting Your Website Traffic

We all want more business opportunities, right? Even if you run a small manufacturing shop with a few big customers, it’s a good idea to have a steady supply of new prospects coming in – just in case. But how can you get their attention?

Top SEO Tips And Tricks For Increasing Web Traffic In 2015

Earlier this week we hosted a webinar detailing some quick tips and tricks to boost SEO rankings for industrial companies. By the end of the presentation, attendees had a list of 5 websites to get high quality backlinks from, along with detailed instructions on how best to navigate each site.