We talk a lot about SEO. Whether Google is making updates to its search results page and algorithms, we're keeping an eye on new search trends and sharing industrial SEO best practices — there's no shortage of discussion points.
Since we've covered optimization techniques, tips, and trends extensively in the past few months, we thought it would be helpful for you to take a step back and address what makes good SEO so particularly important for manufacturing companies.
Let's start at the beginning.Read More »
The new year is always a time of both reflection and looking ahead, especially when it comes to search engine optimization and search engine marketing trends. This year, we expect to see the pay-per-click advertising trends established last year continue to grow.Read More »
"What’s the quickest way for me to improve my website’s SEO ranking?”
This is a common question many SEO managers, including myself, get asked, and the honest answer is: "There isn’t one."
There is no magic bullet or quick fix for good SEO. The algorithms that search engines use to rank sites and pages — Google’s are particularly challenging — constantly change. This negates any possible SEO “hacks” you could try.
The true key to good SEO is a long-term strategy that makes use of proven best practices but remains flexible as situations change. It doesn't matter if you're well-seasoned in the search engine marketing field or are just wrapping your head around what's in store, you can start optimizing in just 30 days — it starts like this:Read More »
There's a lot to keep track of if you're marketing in the industrial space: You need to send out regular email marketing campaigns, follow best practices on social media, keep your website up-to-date, push out paid advertising campaigns and make sure you're getting plenty of organic traffic.Read More »
It’s a never-ending quest in search engine marketing (SEM) to find the secret to driving traffic and generating leads. It all starts with your website — you need strong, original content, a logical user experience (UX), aesthetically pleasing design, and optimized product pages.Read More »
Pay-per-click marketing and search engine optimization have an interesting relationship — the two tactics can be rivals, work together seamlessly or simply coexist.
While many companies tend to treat them as completely separate entities, Google's most recent updates cemented tangible overlap between the two, which needs to be considered in every search engine marketing strategy.Read More »
By now you’ve likely heard about the changes Google is making to its search results page, and if not, here’s your 15-second recap:
Up until recently, a standard search brought up a page of organic results with advertising slots on the top and side of the page. Now, they’re removing sidebar ads in favor of product listings and adding more paid slots on the top and bottom.Read More »
I get any number of these questions on a daily basis: Is this headline good for SEO? Can you optimize this page? What’s the best practice for backlinks? How do I improve my rank for that? Does this type of content help drive traffic?Read More »
We all want more business opportunities, right? Even if you run a small manufacturing shop with a few big customers, it’s a good idea to have a steady supply of new prospects coming in – just in case. But how can you get their attention?Read More »