Thomas Industrial Marketing & Manufacturing Blog (88)

Manufacturing and Industrial

5 Breakthroughs Manufacturing the Future of Medical Science

Medicine has come a long way from where it started. We have cured crippling diseases, eradicated plagues, and extended our average lifespan by decades. Pharmaceuticals are owed a lot for the medical breakthroughs that grant us these miracles, from development to distribution.

But in the 21st century, we have the ability to meld science and technology to open up a new world of disease prevention. Just over the last couple of months promising developments have broken through. So let’s take a look at the medicine of the future.

Business Tips

Grow Your Business By Diversifying

Diversifying your business and expanding into new markets can open up new revenue streams while making you less dependent on a single customer or industry.

However, expanding into new markets often requires a lot of time and a lot of money, and many shop owners are reluctant to make that commitment. In addition, when business is good, expansion can seem like a luxury rather than a necessity, and it quickly drops to the last item on a to-do list.

Social Media

Your Potential Customers Are on Twitter — So Where Are You?

In the industrial space, part of the hesitation that comes along with the social media arm of an in-depth digital marketing strategy is the belief that it’s ineffective in reaching buyers. “Does anyone actually use Twitter?” is a common question. The answer to which is a resounding, “Yes!”

Manufacturing and Industrial

Women in Manufacturing — Q&A with Wyoming Machine Co-Presidents Lori and Traci Tapani

A family business that has diversified their company to ensure long term success. A women-owned sheet metal fabrication manufacturer whose co-presidents are active in the community. Role models for men and women everywhere, operating in a changing industry while staying true to themselves.

Marketing Strategy

Don’t Screw Up Your Company’s Next Inbound Marketing Campaign

Okay, so you’ve made the decision to invest in an inbound marketing strategy. Congratulations! You won’t be disappointed… unless you don’t really know what you’re doing or where to start.

In that case, you might be a little disappointed — but don’t worry, that’s why we’re here.

Marketing Strategy

Everything You Need to Know About the Value of Inbound Marketing

If you’ve been dragging your heels on implementing a robust, inbound marketing strategy, now’s the time to reevaluate your options.

Whereas traditional marketing has you actively seeking out the attention of buyers, inbound marketing has your target audience coming straight to you.

Marketing Strategy

What You May Have Missed in Marketing in 2015

As the year comes to a close, it’s time to reflect on just how much the field of marketing has changed lately. With new search engine updates, social media tools, and apps being released, it’s understandable if at least one of these announcements slipped past you this year.

To make sure you’re up to speed and ready for the next round of updates, we’ve recapped the top marketing moments of 2015.

Sales

5 Reasons Why a Sales CRM is a Process Game-Changer

If your sales team is still sharing spreadsheets and documents to manage pipelines, monitor leads and drive sales, you might as well be sending up smoke signals across the office.

For years, marketers have been adopting automation tools to tie all of their campaigns and reporting together to better manage and prove ROI — and it’s about time that sales pros did the same.