The Thomas Blog

Everything You Need to Know About the Value of Inbound Marketing

If you’ve been dragging your heels on implementing a robust, inbound marketing strategy, now’s the time to reevaluate your options.

Whereas traditional marketing has you actively seeking out the attention of buyers, inbound marketing has your target audience coming straight to you.

What You May Have Missed in Marketing in 2015

As the year comes to a close, it’s time to reflect on just how much the field of marketing has changed lately. With new search engine updates, social media tools, and apps being released, it’s understandable if at least one of these announcements slipped past you this year.

To make sure you’re up to speed and ready for the next round of updates, we’ve recapped the top marketing moments of 2015.

5 Reasons Why a Sales CRM is a Process Game-Changer

If your sales team is still sharing spreadsheets and documents to manage pipelines, monitor leads and drive sales, you might as well be sending up smoke signals across the office.

For years, marketers have been adopting automation tools to tie all of their campaigns and reporting together to better manage and prove ROI — and it’s about time that sales pros did the same.

Overhead Lifting Systems can Improve Safety and Efficiency with Crane

Efficiency and safety are two vital considerations when moving materials within a warehouse or manufacturing facility.

Overhead crane and gantry systems can improve the manufacturing process, saving time and avoiding potential accidents.

Talking Toys with K’NEX Product Designer Heather Croston

This holiday season, we hope that you’re considering gifting STEM toys to the children in your lives. Here at Thomas, we always admire toys that teach, but have you ever wondered how these wonderful toys were designed in the first place?

7 Tools to Grow Your Business in 2016

New Year’s Day is fast approaching — what will your resolutions be?

The holidays are upon us, meaning that now is the perfect time to start thinking about New Year’s resolutions. This year, why not resolve to improve transparency and efficiency throughout your business by incorporating tools that will streamline your activities and boost your productivity?

Thomas Featured on ENGINEERING.com

ENGINEERING.com recently featured Thomas in an article detailing the approaches Building Product Manufacturers (BPMs) are taking to respond to building information modeling (BIM), a new process for designing and constructing commercial buildings.

Why Women Are Made for IoT

Internet of Things (IoT) and Women’s Intuition are not that different. The design of a woman includes a massive repository, heightened senses, and predictive analysis. And for that, maybe IoT should be changed to WIoT: Women's Intuition of Things.

How Will Millennials Influence the Future of Purchasing?

Whether you like it or not, millennials are coming into the supply chain and are beginning to be the employees in charge of purchasing. Millennial purchasing habits still present a challenge, but UPS recently released the Industrial Buyer Survey giving insight to the habits of the "buyers of the future.”