The Thomas Blog

2016 Trade Show Guide for Industrial Marketers

Whether you’re a seasoned veteran or new to the field of manufacturing, you probably know about the benefits of attending trade shows. 

Networking, exposing your brand, scoping out the competition, generating new leads, and attending educational seminars are a handful of the potential ways you can prosper from these events.

Don’t Let The Purchase Of New Equipment Drag You Into A Sinkhole

A common misstep among less-seasoned manufacturers is overleveraging themselves on new equipment in the well-intentioned effort to increase capacity. As veteran shop owners know, investing in new equipment can actually be a risky move and be a hindrance to your goals if administered incorrectly.

The Current State of Wearables in the Medical Industry

You’d be hard pressed to find someone today who isn’t wearing some form of technology. Think you’re bucking the trend? Go ahead and check the time – because even if you don’t have a smartphone in your hand, you probably have a watch on your wrist.

How Does Google’s Latest Adwords Update Impact SEO and PPC?

By now you’ve likely heard about the changes Google is making to its search results page, and if not, here’s your 15-second recap:

Up until recently, a standard search brought up a page of organic results with advertising slots on the top and side of the page. Now, they’re removing sidebar ads in favor of product listings and adding more paid slots on the top and bottom.

Introducing the Next Wave of Supply Chain Excellence

During the time you have spent in the industry, have you been able to deliver over $10 Million in cost savings? How about spearheading an entirely new global distribution model? Were you an integral component of a startup’s growth? It’s okay if you weren’t. 

SEO Penalty Recovery & Analysis: Is Your Website Losing Traffic Consistently?

I get any number of these questions on a daily basis: Is this headline good for SEO? Can you optimize this page? What’s the best practice for backlinks? How do I improve my rank for that? Does this type of content help drive traffic?

3 Profiles Manufacturing Marketers Should Have

very supplier wants to be in front of as many buyers as possible. So how do you stand out from all the other suppliers vying for the same contacts and customers that you are?

Making Manufacturing Cool Again

When people ask me what industry I work in, they’re usually surprised to learn that it’s manufacturing. Why? I’m a New York City native who never learned any sort of manufacturing skills. I went to school for publishing and print, and then received a job at a marketing agency. But then I found myself at THOMASNET, a company steeped in manufacturing and supply chain history.

And it’s here, writing for all of you every week, where I discovered something — manufacturing is incredibly cool.

How to Get A Job Using Social Media

Millennials have a lot of tools at their disposal — especially when it comes to job searching.

As a young professional determined to land a position in marketing, last year I became part of the 73 percent of 18-34 years olds who used a social network to find my current job (which, by the way, I love).

People are always curious about how I landed my current role (and took advantage of my social savviness) so I wanted to share the steps to take: