The Thomas Blog

Working In Manufacturing As A Millennial

When I started working in manufacturing, while I had some interest in sectors, I originally thought industry was complicated, outdated, and somewhat dull — but I was quickly proven indisputably wrong.

Today, I know the truth — it is great to work in manufacturing. Unfortunately, many of my fellow millennials still have a negative perception about the industry, which makes it harder to recruit young talent and overcome the talent shortage. To change their minds, and to help you recruit and connect with millennials in your workforce, I wanted to share what I have learned, and what excites me most, about manufacturing. 

I Think E-Commerce Is A No-Brainer, But Not Everyone Agrees.

These days, most of the items my family purchases are delivered to our doorstep. It’s simply become an easier way to keep us flush with household products, as two working parents juggling free time against patience (or impatience) with the in-store experience.

5 Things to Consider When Creating a Water Reuse or Treatment Plan for Your Business

Water is critically important for daily business operations, but do you realize how vulnerable your company is without a process water reuse or discharge plan in place? Implementing an efficient treatment process will create value and growth for your business. No matter your industry there is a treatment technology for your effluent that is safe, reliable, cost effective and compliant.

How to Find a Hire Through Social Media

Are you a job shop owner struggling to find a good fit for your company? You want to hire youthful, hard-working employees that are passionate about manufacturing — and you are painfully aware that this is a shrinking population. So the question becomes: what do you do to attract these elusive young professionals?

The answer: start recruiting candidates through social media. The numbers that prove this tactic works are pretty convincing.

In today’s society, social media is a comprehensive and powerful tool that’s especially pertinent if you want to attract hard-working, tech-savvy millennials. Here are a few of the steps to take to find the perfect candidate via social online tools.

6 Mesmerizing Videos of Rube Goldberg Machines

Throughout the 1900s, millions of Americans read newspapers every day and flipped through to the funnies to find the latest from Rube Goldberg, a popular cartoonist.

While his work was somewhat political and controversial at times, he regularly drew complicated gadgets that would work together to complete a simple task — just to get a laugh. Over time, we’ve affectionately grown to call them “Rube Goldberg machines.”

Now, we see odes to the artist in popular culture — and they’ve evolved to become fascinating feats of engineering and manufacturing. Plus, they’re pretty awesome, so we rallied some of our favorite videos for you to see. Check them out below:

Video: Going For The Gold In Metal Production

With Mother's Day right around the corner, you may be thinking about picking up some gold in the form of jewelry. But one research team actually produced a new form of gold that may change the process of metal production and have far-reaching implications for manufacturers and engineers.

Easy Website Design Tips That Increase Clicks

Studies show that we have less than 15 seconds to leave a good first impression with our website visitors.

If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s.

While you may rely on your products or services to close the sale, you need to employ a website design that leads prospects to the beginning of that sales journey. Below are some effective and easy website design tips to begin leveraging to increase clicks and (ultimately) sales.

What You Need to Know About Growth-Driven Design

It’s no secret the concept of growth-driven design has been shaking up digital marketing, but specifically in our manufacturing and industrial space, it has been a game-changer.

Early adopters have been excited to toss out the rigid, “one and done” process with web design in favor of flexibility, growth and changes based on data and performance.

We discussed the basics and the benefits in a blog titled “What Is Growth-Driven Design?” but thought it’d be good to bring some additional insight. So we thought: Who better to chat with than the person who literally wrote the book on growth-driven design?

Meet Luke Summerfield. He’s HubSpot’s Partner Program Manager and Growth-Driven Design Evangelist, and he’s here to chat about HubSpot principles, web design and his “light bulb” moment.

10 Must-Have SEO & Website Analysis Tools

You’re in the industrial marketing space, and you need the world (which, in 2016, means the internet) to know how great your company is.

You’ve got amazing content that should provide your visitors with enough incentive to offer up some basic information in order to access, but you can’t take any chances. You want to make sure your conversion rate is as high as possible.

When you have quality website design and content, paired with insight through a marketing automation tool such as HubSpot, you're already on the right track.