The Thomas Blog

Lead Conversion

5 Simple & Effective Industrial Lead Generation Tips

The internet is, increasingly, the place that things happen. Socializing, news, sales. Yes, even in industrial sectors — as the median age of engineers, design engineers, and facility and plant managers decreases, their use of the internet to find the parts, products, and services they need increases. 

Industrial Lead Gen.jpgTo stay competitive, not to mention solvent, you need to tap into the digital realm for your lead generation. Not only is the venue different, but the methods must be as well. Passive methods no longer work — you can’t publish a website and wait for leads to roll in. You must be proactive, seeking and courting leads instead.

Lead generation was tough to begin with, and the evolving digital sales and marketing landscapes make it even more so. Luckily, there are a number of industrial lead generation tips you can use to kick start your efforts and get the ball rolling.

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Manufacturing and Industrial

How Do I Get More Leads For My Sales Team?

The sales team needs more new leads. There’s no way around it. They’ve exhausted their existing relationships, and the lists you’ve bought for cold calling aren’t worth the paper that they’re printed on. The magazine ads aren’t working, and the tradeshow traffic has dried up. You’re really trying to get the website going, but you’ve hit a wall. You’re converting about 1-3% of your existing website traffic to leads, but this isn’t enough to keep the team busy and revenue growing. Sound familiar?

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Lead Conversion

4 Tactics of Successful Sales People and How to Apply Them to Your Website

The best and most successful sales people today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "sales person" a potential customer will encounter. Below are four tactics that your website can employ to help make your website a highly effective, 24-7 sales channel.

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