Consumers buy differently today than they did 10 years ago.
Before the internet, sales teams relied on cold calls, print advertising, and word of mouth to grow their business. Today, the marketing and sales landscape offers a virtually endless number of platforms and channels to reach buyers.
However, none of those digital marketing channels are effective without a strong website.Read More »
It’s no secret that your website is the most important aspect of your lead generation strategy. But are you taking the time to continually optimize its pages and features?
Studies show that we have less than 15 seconds to make a good first impression with our website visitors.
If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s. While you may rely on your products or services to close the sale, your website design should leads prospects to the beginning of that sales journey.Read More »
Recently, we hosted a webinar SEO 101 for Manufacturers: Targeting The Right Google Traffic. We went back to the basics and discussed the important steps manufacturers should take to get the most out of their website, content marketing, and SEO efforts. Let's take a look at the questions our audience of manufacturers and industrial companies asked at the end of the webinar and how we answered them.Read More »
Whether it's an update or a full rebuild, you have no shortage of decisions to make when it comes to updating your website. There are plenty of free resources available on optimizing your website, best practices for design, and even how to write engaging copy, but it's crucial to set a strong foundation with your Content Management System.Read More »
A metal fabricator has big news — they’ve just completed a partnership that will allow them to offer more manufacturing services at a better quality and a lower rate.
This is a great opportunity for distributors and future prospects, so the business does everything right — writes a blog, posts content to social media, and updates their website’s homepage with the announcement.
The traffic comes — but not at the quantity the company was hoping for. What went wrong?Read More »
Every business has different products and services, but they share the same marketing goal: to rank on Page 1 in Google.
So if you don’t see top spots for your business in organic searches, it can be frustrating — especially since Google will never reveal its search algorithm’s secret sauce. This algorithm contains more than 200 unique signals that factor into your website’s ranking.
Luckily, Google has shared clues to the algorithm signals in its own publications for SEO and marketing experts to leverage. Sharing these clues ensures a better Internet experience for all Google users and allows marketing agencies like RPM to develop content and website structuring strategies that deliver higher organic ranking performances.Read More »
Studies show that we have less than 15 seconds to leave a good first impression with our website visitors.
If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s.
While you may rely on your products or services to close the sale, you need to employ a website design that leads prospects to the beginning of that sales journey. Below are some effective and easy website design tips to begin leveraging to increase clicks and (ultimately) sales.Read More »