The Thomas Blog

5 Reasons You Need A Branded Email Address

Let’s face it; it’s just about impossible to conduct business these days without an email address. But if you are using an unprofessional email address, it may be impossible for your prospects to take you seriously.

Rethinking The Product Information Library

Product manufacturers spend an inordinate amount of time and money ensuring that their products meet the quality standards of their customers.

Should You Outsource Your Content Writing?

A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be a challenge. 

Can A Robot Write Your Marketing Materials?

One of the greatest fears among today’s industrial workers is the possibility of being replaced by machines. While many companies have opted to embrace automated technologies in their day-to-day industrial manufacturing operations, the results aren’t always detrimental to employees. 

How To Host, Publish, And Promote Your Videos

By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.

With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads. 

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

6 SEO Myths You Can Ignore

For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.

Making Emotional Connections Through Data

Appealing to an audience through marketing often requires connecting with them at an emotional level; emotions are a huge influence on consumer decisions when purchasing a product or service. With this in mind, marketers must create messaging that will not only engage their audience but will also make the message feel more personal.

Three Reasons to Hit Pause on Your PPC Campaigns

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new customers. Part of what makes this particular advertising model so popular is its ability to easily find new, potential customers who are already interested in the products or services that your company offers.