The Thomas Blog

Did Facebook Dupe Advertisers With Fake Video Metrics?

These days, video is the predominant form of content on the web. It’s a fact that has shaped newsrooms, business strategies, and marketing budgets.

How To Build Your Manufacturing Brand

Have you ever asked someone for a Q-Tip? Or put your garbage in a Dumpster? Or cooked up dinner on your Teflon-coated pan? These brand names are a common part of our everyday vocabulary, and they illustrate how powerful strong branding can be.

While your company may not become a household name, you can leverage branding to create a stronger association between who you are and what you offer, giving you an advantage over your competition. 

A/B Test Example: The Arrow That Increased Form Submissions

Many manufacturers and industrial companies create a website and leave it untouched for months or even years and wonder why it isn't bringing in any high-quality leads. While an online presence is important to have, it is equally important to track your efforts and make continuous updates to your website to see where you can improve. Creating a new website and investing in digital marketing is not a one-and-done approach. But with patience and the right marketing team in place, it can increase lead dramatically. 

Read one to learn how a cold-root rolling manufacturer increased online leads by 75% after implementing a simple design change on their landing page. 

A/B Testing An Arrow

Our conversion experts came across studies which showed that directional cues are effective at drawing attention to different objects on a page. While these cues can take many forms – arrows, eyes, fingers, etc. – independent research by the folks over at ConversionXL showed that hand-drawn arrows were the most successful.

A Data Breach Just Killed Off Google+ — Here’s What You Need To Know

It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes.

Cold Calling vs. Warm Leads: No Contest

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not  as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives. 

How to Grow Your Business with Inbound Marketing

Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners.

Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.

Skills Gap Vs. Perception Gap: What America Thinks Of Your Manufacturing Industry

As manufacturing faces a shortage of up to 2 million skilled workers over the next decade, it’s important to understand how a typical person — one who doesn't work within the industry — views the sector as a viable career path for the workforce of tomorrow.

What Does The United States-Mexico-Canada Agreement Mean For The Supply Chain?

Late Sunday evening, the United States, Mexico, and Canada finalized the parameters of a new trade deal — the United States-Mexico-Canada Agreement, or USMCA. The USMCA, which still needs to be formally ratified by each country, would replace the North American Free Trade Agreement (NAFTA).

While it is not expected to go into effect until 2020, manufacturers and buyers in North America will undoubtedly begin to feel its effects very soon.

Supply Chain Trends For September 2018

Keeping up with the trends and changes that are shaping the supply chain is critical when it comes to marketing to — and connecting with — industrial and B2B buyers.