Thomas Industrial Marketing & Manufacturing Blog (46)

Lead Generation

More Than 11,000 Manufacturing Companies Use This Tool To Drive Leads

Imagine if you could immediately and continuously identify the companies that are researching you online.

Imagine being able to track those companies throughout the buying journey, ensuring you never miss a sales opportunity.

Imagine having all of this actionable information at your fingertips, so that your sales team can have more meaningful — and more successful — calls with prospects.

More than 11,000 manufacturers don't have to imagine any of this at all. They can do it, with Thomas WebTrax.

Trends

B2B Buying Trends For November 2018

Manufacturers are always searching for ways to connect with more B2B buyers. One of the best ways to do just that is to find out what those B2B buyers are searching for themselves — and we can help.

Manufacturing and Industrial

The Men Behind The Maps: How Beer Cap Maps Became A Reality

Every day, more than 40,000 B2B purchase decision makers visit Thomasnet.com to source products and services and find a new supplier.

Those purchase decision makers include two engineers from Wisconsin, who recently discovered Jonco Industries, Inc, a full-service industrial supplier. Together, they created an awesome Made In America product — The Beer Cap Map — which has been a huge hit for craft beer lovers and road trippers throughout the country.

SEO

What You Need To Know About Google's New SEO Scoring Tool

Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.

Paid Advertising

5 Ways to Boost Traffic for Under $500

A metal fabricator has big news — they’ve just completed a partnership that will allow them to offer more manufacturing services at a better quality and a lower rate.

This is a great opportunity for distributors and future prospects, so the business does everything right — writes a blog, posts content to social media, and updates their website’s homepage with the announcement.

The traffic comes — but not at the quantity the company was hoping for. What went wrong?

Lead Generation

Bots Vs. Forms: An Evolution Of Lead Generation

When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes.

Contact forms — which have been the dominant lead capture tool since the days of dial up — now have some new competition: chatbots. But the fact is, industrial marketers don't need to choose between forms or bots; they just need to know how they differ, and how to use them both effectively.

Website Design

How To Get 67% More Leads With Multi-Step Forms

There's so much that happens before a visitor gets to a landing page. When they finally arrive, the last thing you want to do is scare them away with an intimidating, unfriendly form experience.