The Thomas Blog

What You Need To Know About Google's New SEO Scoring Tool

Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.

5 Ways to Boost Traffic for Under $500

A metal fabricator has big news — they’ve just completed a partnership that will allow them to offer more manufacturing services at a better quality and a lower rate. 

This is a great opportunity for distributors and future prospects, so the business does everything right — writes a blog, posts content to social media, and updates their website’s homepage with the announcement.

The traffic comes — but not at the quantity the company was hoping for. What went wrong?

Bots Vs. Forms: An Evolution Of Lead Generation

When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. 

Contact forms — which have been the dominant lead capture tool since the days of dial up — now have some new competition: chatbots. But the fact is, industrial marketers don't need to choose between forms or bots; they just need to know how they differ, and how to use them both effectively. 

How To Get 67% More Leads With Multi-Step Forms

There's so much that happens before a visitor gets to a landing page. When they finally arrive, the last thing you want to do is scare them away with an intimidating, unfriendly form experience.

8 Tips To Becoming A More Productive Industrial Marketer

Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.

Supply Chain Trends For October 2018

As an industrial supplier, you are always looking for ways to connect with B2B buyers. But what are those buyers looking for?

Industrial Marketing: Trick Or Treat?

As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!

Branding With Sound And Music

Sound is a powerful tool that can stimulate certain emotions and trigger a sense of connection. It has been used in broadcast advertisements forever, incorporated into jingles that you can't seem to shake from your brain.

What’s Keeping Your Website From Being Great?

All businesses need a website. Whether you use it for commerce, marketing, or conveying important information about the company, a web page is vital to your presence in the marketplace.