The Thomas Blog

11 Digital Marketing Tools You Can't Live Without

When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.

How Augmented Reality Will Disrupt The Manufacturing Industry

Virtual reality and augmented reality are in the same vein when it comes to modern technology. They both deal with digital content relayed through an immersive environment or experience. The difference, however, is how encompassing that experience truly is.

4 Annoying Things Your Buyers Want You To Stop Doing

The industrial buying cycle can be a long and complicated process. As an industrial marketer, it’s your job to guide your prospective buyers at every step of their search.

Leah Williams: Making An Impact On The Future Of Industry

At just 25 years old, Leah Williams has already made a profound impact on industry. In her role as a Supply Chain Analyst at Northrop Grumman, she has implemented improvements, driven successes, and taken home her share of awards as well.

But she isn’t done. She aims to take her career “as high and as far as it can go.”

Using Video Calling To Enhance Industrial Sales, Operations, & Hiring

Today, more people are working remotely than ever before. This means that collaboration, which once happened in a conference room, an office, or over lunch, must now occur over greater distances.

There are lots of tools and solutions designed to help bridge the gap and enhance communications in this new paradigm. But, by far, one of the best solutions to emerge has been video calling. That’s because people retain 95% of content they watch via video compared to only 10% of contact read by text.

However, video calling isn’t just a great tool for internal communications; it can be used to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

The Essential Dictionary Of Industrial Marketing Terms You Should Know

The term “digital marketing” was first coined back in 1990. Since that time, new tactics, strategies, tools, and approaches have been introduced, continually redefining the discipline.

Onsite SEO Vs Offsite SEO: What's The Difference?

A polished, modern, and optimized industrial website can help you generate leads and grow your business. However, just having a great website isn’t enough — you need qualified buyers to actually visit your site.

Make Rich Snippets Part Of Your SEO Strategy

Think for a moment about the thought process you go through when buying a product or service. One of the first steps in this process is figuring out which features are most important to you.

The Invisible Leads Missing From Your Marketing ROI

As an industrial marketer, you know how impactful digital marketing can be. However, measuring that impact can often be a challenge.