The Thomas Blog

Using Video Calling To Enhance Industrial Sales, Operations, & Hiring

Today, more people are working remotely than ever before. This means that collaboration, which once happened in a conference room, an office, or over lunch, must now occur over greater distances.

There are lots of tools and solutions designed to help bridge the gap and enhance communications in this new paradigm. But, by far, one of the best solutions to emerge has been video calling. That’s because people retain 95% of content they watch via video compared to only 10% of contact read by text.

However, video calling isn’t just a great tool for internal communications; it can be used to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

The Essential Dictionary Of Industrial Marketing Terms You Should Know

The term “digital marketing” was first coined back in 1990. Since that time, new tactics, strategies, tools, and approaches have been introduced, continually redefining the discipline.

Onsite SEO Vs Offsite SEO: What's The Difference?

A polished, modern, and optimized industrial website can help you generate leads and grow your business. However, just having a great website isn’t enough — you need qualified buyers to actually visit your site.

Make Rich Snippets Part Of Your SEO Strategy

Think for a moment about the thought process you go through when buying a product or service. One of the first steps in this process is figuring out which features are most important to you.

The Invisible Leads Missing From Your Marketing ROI

As an industrial marketer, you know how impactful digital marketing can be. However, measuring that impact can often be a challenge.

A Book Is Judged By Its Cover & So Are You: 3 Free Design Tools Your Marketing Material Needs ASAP

Adobe makes it plain as day: Given 15 minutes, 59% of people prefer to consume content that is beautifully designed than something less attractive.

7 Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts. 

More Than 11,000 Manufacturing Companies Use This Tool To Drive Leads

Imagine if you could immediately and continuously identify the companies that are researching you online.

Imagine being able to track those companies throughout the buying journey, ensuring you never miss a sales opportunity.

Imagine having all of this actionable information at your fingertips, so that your sales team can have more meaningful — and more successful — calls with prospects.

More than 11,000 manufacturers don't have to imagine any of this at all. They can do it, with Thomas WebTrax.

B2B Buying Trends For November 2018

Manufacturers are always searching for ways to connect with more B2B buyers. One of the best ways to do just that is to find out what those B2B buyers are searching for themselves — and we can help.