The Thomas Blog

BIM Vs. CAD Files: What's The Difference?

For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.

With building information modeling (BIM) files growing in demand among leading architecture firms, many building product manufacturers consistently ask the question, “Can’t I just convert CAD files to BIM files?” The short answer: No. CAD and BIM file types differ in many ways, making a successful conversion nearly impossible. 

11 Ways To Make Your Industrial PPC Campaign More Effective

For manufacturing companies, getting started with pay-per-click advertising can be simple.

Seriously, Google touts that it takes "just a few minutes" to build your first ad. That means you can go from having absolutely no search engine presence at all to having your ads show on the first page of results in less time than it takes to heat up your leftovers for lunch.

What Is A Pillar Page? (And Why It Matters For Your B2B SEO Strategy)

You’ll hear time and time again that the way people search is changing. People don’t only search by keywords, but full phrases, complete questions, and the use of voice search are increasing with products such as Amazon Alexa and Google Assistant.

The 4 Questions Your Industrial Manufacturing Marketing Agency Should Answer in Order to Keep Your Business

Partnering with an industrial manufacturing marketing agency may be just what your business needs to boost growth and achieve goals. However, once you’ve established a partnership with an agency, you must make sure they are delivering an ROI (return on investment).

5 Industrial Marketing Trends To Watch In 2019

Industrial marketing continues to change and evolve. As we move further into 2019, it’s important to keep up with the marketing trends that your business can put to work this year.

Here are the top marketing trends to watch out for in the year ahead.

Priceless Advice: Buyers Weigh In On How You Can Win More Business

The internet is chock full of "experts" — marketing executives, consultants, sales people — with advice for boosting your industrial sales. But wouldn't it be better if you could hear from the real experts — the people who are actually buying your products — and get their advice?

How Do I Know Which Manufacturing Trends Are Impacting My Business Right Now?

One of the most exciting things about working in manufacturing is the fast-paced nature of the industry. However, the constant change and continuous innovation can also create a challenge — keeping up with everything.

As a supplier, you need to know what trends are driving demand for your products and services, and which ones are shaping not only your business, but the supply chain overall. Fortunately, there are some tools available that can help.  

11 Digital Marketing Tools You Can't Live Without

When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.

How Augmented Reality Will Disrupt The Manufacturing Industry

Virtual reality and augmented reality are in the same vein when it comes to modern technology. They both deal with digital content relayed through an immersive environment or experience. The difference, however, is how encompassing that experience truly is.