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Events

The Marketing Conferences You Should Attend In 2019

As the year begins, industrial companies are beefing up their marketing plans and mapping out goals for 2019. To be successful, you must be aware of the latest technology and trends that will help your business grow, and marketing conferences can be a huge help.

Not only do these "meetings of the minds" help keep marketers up-to-date on the latest innovations, but they provide a valuable opportunity to network and commiserate with others in the field. 

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10 Reasons Nobody Is Reading Your Emails
Email Marketing

10 Reasons Why Nobody Is Reading Your Emails

When it comes to your industrial marketing strategy, well-thought-out email marketing campaigns must be a part of your approach. 

If you’re not getting the engagement you want from your email marketing campaigns, it’s time to reevaluate your tactics. Below are 10 common mistakes you may be making with your industrial marketing emails.

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BIM vs. CAD
Data Syndication

BIM Vs. CAD Files: What's The Difference?

For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.

With building information modeling (BIM) files growing in demand among leading architecture firms, many building product manufacturers consistently ask the question, “Can’t I just convert CAD files to BIM files?” The short answer: No. CAD and BIM file types differ in many ways, making a successful conversion nearly impossible. 

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