The Thomas Blog

4 Documents That Could Help You Win More Contracts

There’s no magic combination of things that will guarantee your business wins a contract bid, but there are some documents that many consider necessary to include with your bid. The important documents below may help you win contracts if you prepare them correctly.

Video: Brew Up Your Own Craft Beer At Home

You can now bring the bar to your house with the latest technology from Australia’s Coopers Brewery and their BrewArt offering. With the use of two pieces of equipment and your smartphone, you make your make favorite craft beers in the privacy of your own home.

3 Reasons ISO Standards Aren't Enough To Get Specified

International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.

These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.

However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.

Tips For Designing A Homepage That Engages Website Traffic

The importance of homepage design cannot be overstated.

It is, in most cases, the first page website visitors see, and consequently the determining factor of whether visitors will stay on the site, explore additional pages, and become a lead by submitting a form. It can be fun to design a homepage, but it’s also critically important to lead generation.

Is Twitter Worth it for Industrial Companies?

This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?

The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.

Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.

So, where should you start?

Video: From 0 To 100 In Record Time

Engineering students at ETH Zurich and Lucerne University of Applied Sciences and Arts claimed a new world record while completing their latest motorsports project.

3 Ways To Cut Through The Marketing ROI Clutter

When it comes to measuring marketing ROI, there’s no shortage of data available. In fact, over the last five years, more than 3,600 martech vendors have entered the industry, giving business owners and marketing teams the ability to track every move their customers make, from opening emails to viewing pages to commenting on social media.

As a result, companies are armed with more data than ever before. Unfortunately, however, there’s so much information available that it can be easy to lose focus on the marketing metrics that really matter to your company. To help keep you from falling down the data rabbit hole, here are three things you can do to cut through the clutter:  

How to Successfully Grow Your Industrial Business

Periodically, we hear from you regarding industry-related issues, and we strive to answer your questions based on our decades of experience and exhaustive understanding of the manufacturing space.

Lately, your questions have centered around business growth and how you can achieve it.

How to See if Bad SEO is Causing a Drop in Website Traffic

If your content marketing strategy is progressing while your website traffic slumps, your reaction will surely be one of confusion. We've all been there.