Tips For Designing A Homepage That Engages Website Traffic
The importance of homepage design cannot be overstated.
It is, in most cases, the first page website visitors see, and consequently the determining factor of whether visitors will stay on the site, explore additional pages, and become a lead by submitting a form. It can be fun to design a homepage, but it’s also critically important to lead generation.
Read More »
Is Twitter Worth it for Industrial Companies?
This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?
The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.
Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.
So, where should you start?
Read More »
Video: From 0 To 100 In Record Time
Engineering students at ETH Zurich and Lucerne University of Applied Sciences and Arts claimed a new world record while completing their latest motorsports project.
Read More »
3 Ways To Cut Through The Marketing ROI Clutter
When it comes to measuring marketing ROI, there’s no shortage of data available. In fact, over the last five years, more than 3,600 martech vendors have entered the industry, giving business owners and marketing teams the ability to track every move their customers make, from opening emails to viewing pages to commenting on social media.
As a result, companies are armed with more data than ever before. Unfortunately, however, there’s so much information available that it can be easy to lose focus on the marketing metrics that really matter to your company. To help keep you from falling down the data rabbit hole, here are three things you can do to cut through the clutter:
How to Successfully Grow Your Industrial Business
Periodically, we hear from you regarding industry-related issues, and we strive to answer your questions based on our decades of experience and exhaustive understanding of the manufacturing space.
Lately, your questions have centered around business growth and how you can achieve it.
Read More »
How to See if Bad SEO is Causing a Drop in Website Traffic
If your content marketing strategy is progressing while your website traffic slumps, your reaction will surely be one of confusion. We've all been there.
Read More »
3 Tips To Grow Your Manufacturing Business
The manufacturing industry is going through a revival, and now may be the perfect time to think about growing your business.
There’s a lot to be considered when deciding whether or not to expand your business, like if you have enough employees to take on new work, if you can afford to hire more employees or pay current workers overtime, if you’re in a good position to get loans or credit, and where you can even find new clients.
If you decide to take the leap, consider these tips to help you get started and tackle common challenges along the way.
Read More »
Video: Laying Spacecrafts To Rest
Ever wonder what happens to a spacecraft when it can no longer be used? Our friends at Industrial Equipment News have the scoop on the safest place on Earth to bury decommissioned spacecrafts:
9 Books Every Marketer Should Read
As I’ve said before, marketing is a busy career.
A characteristic of any good marketer is keeping yourself busy, especially in periods of downtime, by constantly working to improve your skills. One of the best ways to do this is to consume literature that will increase your understanding of the field.
If you have an Amazon account; are in possession of a library card; or can transport yourself by plane, train, or automobile to a bookstore, you should absolutely pick up one, or all, of the following books:
Read More »
