The Thomas Blog

The Secret To Effective Sales Email Outreach

This is a heartfelt love note to all of the sales people out there that strap on the battle armor every day and ride out to find new opportunities that will help the business grow.

Your effort is the biggest driver to success, but style sure can improve results. Let’s take a look at an all too common challenge that all sales people face: the cold email fail.

We get them in our inbox all day and they largely do not incite a response other than to hit the “delete” button, right? Why is that? To begin, take a look at a few cold email openings that have hit my inbox lately:

5 Supply Chain Lessons We Can Learn From The Summer Games In Rio

More than 10,500 athletes from 200 countries will compete in front of the cameras at the Summer Games in Rio. But those numbers pale in comparison to what’s going on behind the scenes, where two warehouses spanning 105,000 square meters will store more than 30 million items. These items include 10,000 smartphones, 54 boats, 32,000 tennis balls, 250 golf carts and 70,000 tables. Making it all possible is a team of almost 7,000 employees and 70,000 volunteers who will handle everything from registering and recording the arrival of the goods to organizing their final delivery.

4 Reasons You’re Not Ranking on Page 1 in Google

Every business has different products and services, but they share the same marketing goal: to rank on Page 1 in Google.

So if you don’t see top spots for your business in organic searches, it can be frustrating — especially since Google will never reveal its search algorithm’s secret sauce. This algorithm contains more than 200 unique signals that factor into your website’s ranking.

Luckily, Google has shared clues to the algorithm signals in its own publications for SEO and marketing experts to leverage. Sharing these clues ensures a better Internet experience for all Google users and allows marketing agencies like RPM to develop content and website structuring strategies that deliver higher organic ranking performances.

4 Documents That Could Help You Win More Contracts

There’s no magic combination of things that will guarantee your business wins a contract bid, but there are some documents that many consider necessary to include with your bid. The important documents below may help you win contracts if you prepare them correctly.

Video: Brew Up Your Own Craft Beer At Home

You can now bring the bar to your house with the latest technology from Australia’s Coopers Brewery and their BrewArt offering. With the use of two pieces of equipment and your smartphone, you make your make favorite craft beers in the privacy of your own home.

3 Reasons ISO Standards Aren't Enough To Get Specified

International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.

These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.

However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.

Tips For Designing A Homepage That Engages Website Traffic

The importance of homepage design cannot be overstated.

It is, in most cases, the first page website visitors see, and consequently the determining factor of whether visitors will stay on the site, explore additional pages, and become a lead by submitting a form. It can be fun to design a homepage, but it’s also critically important to lead generation.

Is Twitter Worth it for Industrial Companies?

This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?

The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.

Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.

So, where should you start?

Video: From 0 To 100 In Record Time

Engineering students at ETH Zurich and Lucerne University of Applied Sciences and Arts claimed a new world record while completing their latest motorsports project.