The Thomas Blog

I Need More Traffic Quickly! Two Tactics to Defend Your Business From “Mobilegeddon”

By this time you’ve reviewed your website to see if your business will be impacted by Google’s “Mobilegeddon,” and if you haven’t, stop everything and read this.

How to Fix Your Mobile Issues Before Google's Next Update

You know that nudge I gave you last month about fixing the mobile issues with your website ASAP? Well, if you haven’t already taken my advice, it’s better now than never — because Google officially announced April 21 as mobile Armageddon.

What You Don’t Realize About Global Pricing

A friend of mine recently bought a product in France, and I purchased the same item in the United States for a significantly higher price.

At the time, I wondered how the same product from an identical brand could have a fluctuating value across currencies — especially when the Euro is typically more and the US Dollar is less. But now I understand that the shifted exchange rate hadn’t captured yet, and that this same situation can be represented within the B2B space. 

Content is King: SEO for Manufacturing Companies

“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"

These are all very common questions I hear when working with companies on their SEO strategy. And while we've chatted before on this blog about staying ahead of Google's updates and the best practices for industrial SEO, I can't help but want to emphasize the most important piece of your website: content.

STEM Tech, Toys and Tools to Celebrate Engineers Week

I believe in extended celebrations — really, just ask my friends and colleagues who gather for three weekends in a row of birthday celebrations — and when STEM is involved, it’s even better.

So when I heard this week was a celebration of Girl Day (Feb. 26) and Engineers Week (Feb. 22-28), I wanted to do something special. I went a little crazy buying Shawn Fitzgerald’s suggestion of engineering toys for my two nephews in December, so I thought this time around I would do the recommending instead of shopping.

The Future of Manufacturing Jobs and How Millennials Apply

It's no secret that manufacturing is rapidly growing.

With new lines of products and services pairing with a steady trickle of Baby Boomers retiring, the industry is set to have a sizable uptick of job vacancies. As manufacturers increase headcount and look to fill current openings, a very valid question pops up: Who exactly will fill these jobs?

This Next Algorithm Change Will Impact Your Revenue

Did you recently get a message from Google Webmaster Tools recently about your website?  

It means that unless you fix your site you will most likely wake up one day and find it removed from mobile search results on Google. I work with many industrial service and manufacturing companies that garner as much as 30% of their overall traffic from mobile. Losing this traffic can have very real implications to your sales team and your bottom line. 

Are You Speaking to the New Generation of Industrial Buyers?

When you’re communicating with customers and prospects, the dangers of inertia loom large — you may be targeting your “past-tense” customers without even realizing it, relying on the same messaging and tactics you always have. There’s a new generation of buyers not only emerging, but already active at every stage of the buying cycle.

Will they find you?

The $4.5 Million Question: Why Do Super Bowl Advertisers Spend So Much?

It’s Super Bowl week, and if you can’t tell, I’m pretty excited for the big game! I’ve already taken a buyer’s-side look at the supply chain for those necessities that the fans at your Super Bowl party can’t do without, from corn chips to foam fingers. As a supplier, there’s plenty of Sunday action for you, too — and not just on the field. Let’s take a look at what those big-deal Super Bowl ads have to offer any sized company trying to grow their business.