The Thomas Blog

What to Expect at ISM2015

We look forward to the Institute for Supply Management’s conference every year. Not only is it a good opportunity for my ThomasNet colleagues and I to put in some face time with more folks in the industry, but it’s important for us to be able to attend sessions and help spread the word about supply chain. But we have to admit that this year, we’re a little more excited than usual.

Cost Analysis of Back Injury in Material Handling

Few injuries are as dangerous and debilitating as a back injury. At best, it can lead to severe discomfort that can make even the most basic tasks like standing, sitting, or walking very difficult. At worst, it can leave you completely unable to move and bedridden — and that is only if your spine is left mostly intact.

4 Tips For Your Mobile-Friendly Responsive Design

So, how confused are you over Mobilegeddon?

You know, those pesky changes Google is rolling out on April 21 that will alter search results on smartphones and tablets… And if you’ve been keeping up with the blogs and news stories, you’re likely overwhelmed with advice about responsive design and making your site mobile friendly. But do you know what this algorithm change will really bring?

What new purchasing agents should know about buying custom parts

Whether you are an Industrial Purchasing Manager, Procurement Professional or Supply Manager, the role of vetting out and selecting vendors has changed greatly over the last decade.

How Do I Get More Leads For My Sales Team?

The sales team needs more new leads. There’s no way around it. They’ve exhausted their existing relationships, and the lists you’ve bought for cold calling aren’t worth the paper that they’re printed on. The magazine ads aren’t working, and the tradeshow traffic has dried up. You’re really trying to get the website going, but you’ve hit a wall. You’re converting about 1-3% of your existing website traffic to leads, but this isn’t enough to keep the team busy and revenue growing. Sound familiar?

I Need More Traffic Quickly! Two Tactics to Defend Your Business From “Mobilegeddon”

By this time you’ve reviewed your website to see if your business will be impacted by Google’s “Mobilegeddon,” and if you haven’t, stop everything and read this.

How to Fix Your Mobile Issues Before Google's Next Update

You know that nudge I gave you last month about fixing the mobile issues with your website ASAP? Well, if you haven’t already taken my advice, it’s better now than never — because Google officially announced April 21 as mobile Armageddon.

What You Don’t Realize About Global Pricing

A friend of mine recently bought a product in France, and I purchased the same item in the United States for a significantly higher price.

At the time, I wondered how the same product from an identical brand could have a fluctuating value across currencies — especially when the Euro is typically more and the US Dollar is less. But now I understand that the shifted exchange rate hadn’t captured yet, and that this same situation can be represented within the B2B space. 

Content is King: SEO for Manufacturing Companies

“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"

These are all very common questions I hear when working with companies on their SEO strategy. And while we've chatted before on this blog about staying ahead of Google's updates and the best practices for industrial SEO, I can't help but want to emphasize the most important piece of your website: content.