The Thomas Blog

Want Better SEO For Your Manufacturing Company? Don't Forget User Experience.

When many people think of SEO, they’re imagining ways to get around “the system” in search engines for better rankings. Keywords are haphazardly stuffed into titles, tags, and text with abandon, and links are swapped with any site willing to participate. But if site managers want to rank highly, there’s another factor coming into play — user experience.

How 3D Printing Will Impact the Supply Chain

For decades, manufacturers have used 3D printers for prototyping and small run custom items — so we’re all aware that additive manufacturing is more innovative and useful than making 3D printed selfies.

4 Mistakes That Can Derail Your Digital Marketing Strategy

After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you?

Common mistakes can derail months of hard work. In many cases, the biggest risk is doing nothing at all — no more new content, not following up on industry trends, and not performing due diligence. Don’t let it happen to your campaigns. By avoiding these all-too-common mishaps, your strategy should stay on track and continue to drive growth.

Answers to Your Most Pressing Industrial, Manufacturing PPC Questions

We've covered the basics about how to run an industrial Pay Per Click (PPC) campaign and what to look out for when setting up your keywords and budgets, but we get a ton of questions about the topic — here are a few FAQs:

Engineer Q&A: How To Get A Job At NASA

On the heels of the successful Pluto flyby, one thing that remains clear is that the American public is still as excited as ever about outer space discoveries.

Not only that, but many of the key figures involved in NASA’s missions today are female. As we continue to make strides in the field of science, it seems we’re also making strides to close the gender gap, one flyby at a time.

How to Avoid Shady Pay-Per-Click Services

You needed a fast way to drive more leads and opportunities for the sales team. When you looked at Google AdWords (aka Pay-Per-Click) it seemed to make sense and fit the budget, so you jumped in with both feet. The leads are coming in and you’re happy!

The ThomasNet.com Supplier Discovery Platform Becomes a Vital Resource to Walmart’s Supply Chain

Walmart’s $250 billion commitment to buy products that support American jobs is expected to make a big impact on US manufacturing. Within the next 10 years, more of the company’s vendors will be sourcing American-made products and components to support their “Made in USA” initiative.

10 Can’t-Miss Tips to Get Your Video Marketing Started

As a video marketer, my days are typically filled with brainstorming, storyboarding, filming, uploading, editing and exporting — plus everything in between.

For the most part though, I’m sitting behind a computer with a pair of headphones on, so a few weeks ago I jumped at the chance to head to Boston for WistiaFest. It’s a conference put on by the hosting platform Wistia where myself and 300 of my fellow video-loving peers could learn, network and break out in spontaneous dance party. (Plus there was a dog hanging out during all networking events at Wistia HQ, so if we’re being honest, it’s a miracle I interacted with any humans.)

5 Reasons to Join Your Local NTMA Chapter

We’ve all read the doom and gloom headlines surrounding the U.S. manufacturing sector. Facing challenges from outsourcing, a lack of skilled labor, and rising material costs, industry has certainly been facing a bumpy road.

The National Tooling and Machining Association’s (NTMA) sole purpose is to help manufacturers overcome these issues by connecting members and sharing resources.

Here we’ve outlined 5 benefits of joining your local NTMA chapter.