The Thomas Blog

OEMs: Get The Edge On Competitors With Product Information

In an effort to connect with potential customers, many manufacturers have established a web presence for their companies. But the leading manufacturers know that simply having a website isn’t enough to fulfill customers’ needs.

Most manufacturer websites include product information at a basic level. As an industry professional, you know that “basic” isn’t found in the vocabulary of engineers, designers, and procurement managers — these customers thrive on comprehensive product data, such as CAD models, drawings, and spec sheets.

Top SEO Tips And Tricks For Increasing Web Traffic In 2015

Earlier this week we hosted a webinar detailing some quick tips and tricks to boost SEO rankings for industrial companies. By the end of the presentation, attendees had a list of 5 websites to get high quality backlinks from, along with detailed instructions on how best to navigate each site.

How Can Your Business Become More Environmentally Friendly?

Since the Industrial Revolution, we have been a major source of stress on the planet. From deforestation to oil spills, the damage totals to the tune of $1 trillion dollars — 6.2% of national GDP. And that’s just in the U.S.

Growing Procurement Engagement and Employment

I have the coolest job, and no one knows it. 

As the director of Profit Improvement & Procurement at Hudson's Bay Company (Saks Fifth Avenue, Hudson's Bay, Lord & Taylor, Home Outfitters), a lot of people — from merchandising to asset protection — come to my office. When we chat about what procurement team does and accomplishes, the other teams are blown away.

Want Better SEO For Your Manufacturing Company? Don't Forget User Experience.

When many people think of SEO, they’re imagining ways to get around “the system” in search engines for better rankings. Keywords are haphazardly stuffed into titles, tags, and text with abandon, and links are swapped with any site willing to participate. But if site managers want to rank highly, there’s another factor coming into play — user experience.

How 3D Printing Will Impact the Supply Chain

For decades, manufacturers have used 3D printers for prototyping and small run custom items — so we’re all aware that additive manufacturing is more innovative and useful than making 3D printed selfies.

4 Mistakes That Can Derail Your Digital Marketing Strategy

After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you?

Common mistakes can derail months of hard work. In many cases, the biggest risk is doing nothing at all — no more new content, not following up on industry trends, and not performing due diligence. Don’t let it happen to your campaigns. By avoiding these all-too-common mishaps, your strategy should stay on track and continue to drive growth.

Answers to Your Most Pressing Industrial, Manufacturing PPC Questions

We've covered the basics about how to run an industrial Pay Per Click (PPC) campaign and what to look out for when setting up your keywords and budgets, but we get a ton of questions about the topic — here are a few FAQs:

Engineer Q&A: How To Get A Job At NASA

On the heels of the successful Pluto flyby, one thing that remains clear is that the American public is still as excited as ever about outer space discoveries.

Not only that, but many of the key figures involved in NASA’s missions today are female. As we continue to make strides in the field of science, it seems we’re also making strides to close the gender gap, one flyby at a time.