To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is key. Essentially what it sounds like, marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.
Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.
Streamlined processes, more efficient outreach, and time and cost savings are all part of the deal, no matter which specific automation tool you choose. But how do you decide on the best option for your company? To start, consider these four key factors.
A well-planned, dynamic advertising strategy can make the difference between new leads and stagnation for your industrial business. Not only does a sophisticated, compelling advertising strategy help you better reach potential leads and increase chances of lead conversion, it also illustrates that you’re a cutting-edge leader in your field. Marketers are well aware of this; in fact, studies predict that marketers will spend more than $272 billion on advertising by 2020.
It may seem like only big brands make use of advertising techniques, but that’s not the case anymore. Don’t be put off or daunted by the idea of starting an ad campaign; advertising serves to give consumers a useful overview of the various brands and products available in the market, regardless of whether they’re offered by huge corporations or small businesses. And today, digital advertising makes it easier than ever to target the leads you’re after.
Working with a limited budget or running a small operation? There’s still a lot to gain from investing in digital advertising efforts. Below are four of the most compelling reasons to get started today.Read More »
For small industrial businesses looking to gain new leads, old-school word-of-mouth referrals can still be effective, allowing you to expand brand awareness organically over time. But relying solely on word-of-mouth can seriously hinder your efforts to reach potential buyers. If this is currently your go-to method for lead generation, you may be missing out on some big opportunities — hurting your business and, ultimately, your bottom line.
But why exactly is relying on word-of-mouth marketing so ineffective? Below are a few of the main reasons this method shouldn’t be used on its own.Read More »
To effectively reach buyers and generate valuable leads, it’s critical to employ a dynamic, multifaceted digital marketing strategy — and that means creating a robust content marketing campaign.
A crucial tool for collecting valuable user details, content marketing is essentially a means of trading information; users provide data — their business, goals, their contact information — and in exchange you provide them with insights and actionable advice in the form of checklists, educational eBooks, or in-depth whitepapers.Read More »
An integral part of any inbound marketing campaign, email marketing is essential for directly connecting with current and potential customers.
Not only does an effective email campaign help keep your company on the radar, it also shows that you’re serious about your role as an industry leader and influencer.
In the United States alone, there are more than 224 million email users on the web.
This isn’t going unnoticed: Marketers are set to spend more than $3.07 billion on email marketing by 2019.
But more than 20% of marketing email recipients report marketing messages as spam.
So how can companies ensure their emails stand out, and what elements go into drafting a truly effective, lead-generating email?
Below, we’ll explore the five critical components of successful email marketing and outline how to best approach them.
Read More »
Maintaining a helpful, informative website is critical for reaching your targeted audience and positioning yourself as a leader in your industry. But if your website is out of date or isn’t properly optimized for end users, you’re likely missing out on a lot of valuable lead opportunities.
To ensure your website stands out from the crowd, and helps you pull in the leads that you need, follow the five tips below for easy website optimization.
Read More »
A multifaceted approach focused on attracting customers through the dissemination of helpful, relevant content and thoughtful interaction, inbound marketing allows potential customers to find you through various channels, including blogs, social media, and search engines. While traditional outbound marketing aims to push products, inbound marketing allows potential clients to become aware of a company organically.
But technological innovations and general shifts in the B2B landscape are drastically changing the way inbound marketing campaigns are structured and implemented. Chances are, you’re no longer reading emails on a Blackberry or browsing the internet using a dial-up connection; with today’s technology, content can be accessed in countless ways, whether in the office or on the go.
Below are four major technology trends shaping the face of inbound marketing today and what they mean for your company’s marketing campaigns.Read More »
For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. In the past, companies could get away with a one-shot process; once a website was designed and launched, it was done, and no changes were made thereafter. But today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies — and their website — current and up to date, reflecting shifting trends and market changes.
Just like your manufacturing operations, websites shouldn’t be static entities; a focus on constant improvement requires consistent testing and analysis. Today’s technologies and software can easily track user activity, allowing companies to see how visitors are interacting with their sites, conduct A/B tests to determine which kinds of phrasing or designs are more appealing to visitors, and make ongoing updates based on collected data.
Worried that your website isn’t hitting the mark? Below are five easy ways to determine if your site is in need of an upgrade.
Read More »
To successfully reach the buyers you’re targeting and garner the leads you’re looking for, inbound marketing campaigns should encompass a range of different methods and channels.
Social media, in particular, is playing an increasingly important role in industrial digital marketing, allowing companies to connect personally with fellow industry leaders and attract potential leads.Read More »