The Thomas Blog

Email marketer at desk - do's and don'ts email marketing
Email Marketing

Email Marketing Do’s And Don’ts For Manufacturers

In today’s increasingly digital landscape, email marketing is one of the best ways to remain top-of-mind with existing customers while gaining traction with potential leads. HubSpot's State Of Marketing Report states that promotional emails are still the number one type of email used by marketers. Smart email marketing tactics not only allow you to grow brand awareness, they also help spread the word about your content offerings and company news. When combined with other inbound marketing efforts, you can engage high-quality leads.

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blogs vs eBooks for industrial buyers
Content Marketing

Meeting The Needs Of Your Buyers: Blog vs eBook

To effectively reach buyers and generate valuable leads, it’s critical to employ a dynamic, multifaceted digital marketing strategy — and that means creating a robust content marketing campaign.

Content marketing is a crucial tool for collecting valuable user details. It is a means of trading information; users provide data — their business, goals, their contact information — and in exchange, you provide insights and actionable advice in checklists, educational eBooks, or in-depth whitepapers.

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Marketing Strategy

4 Things To Consider When Choosing A Marketing Automation Tool

To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is key. Essentially what it sounds like, marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.

Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.

Streamlined processes, more efficient outreach, and time and cost savings are all part of the deal, no matter which specific automation tool you choose. But how do you decide on the best option for your company? To start, consider these four key factors.

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Email Marketing

What Makes A Great Email Marketing Campaign?

An integral part of any inbound marketing campaign, email marketing is essential for directly connecting with current and potential customers.

Not only does an effective email campaign help keep your company on the radar, it also shows that you’re serious about your role as an industry leader and influencer.

In the United States alone, there are more than 224 million email users on the web.

This isn’t going unnoticed: Marketers are set to spend more than $3.07 billion on email marketing by 2019.

But more than 20% of marketing email recipients report marketing messages as spam.

So how can companies ensure their emails stand out, and what elements go into drafting a truly effective, lead-generating email?

Below, we’ll explore the five critical components of successful email marketing and outline how to best approach them.

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Website Design

How To Optimize Your Website: 5 Quick Tips

Maintaining a helpful, informative website is critical for reaching your targeted audience and positioning yourself as a leader in your industry. But if your website is out of date or isn’t properly optimized for end users, you’re likely missing out on a lot of valuable lead opportunities.

To ensure your website stands out from the crowd, and helps you pull in the leads that you need, follow the five tips below for easy website optimization.

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Trends

4 Tech Trends That Are Reshaping Inbound Marketing

A multifaceted approach focused on attracting customers through the dissemination of helpful, relevant content and thoughtful interaction, inbound marketing allows potential customers to find you through various channels, including blogs, social media, and search engines. While traditional outbound marketing aims to push products, inbound marketing allows potential clients to become aware of a company organically.

But technological innovations and general shifts in the B2B landscape are drastically changing the way inbound marketing campaigns are structured and implemented. Chances are, you’re no longer reading emails on a Blackberry or browsing the internet using a dial-up connection; with today’s technology, content can be accessed in countless ways, whether in the office or on the go.

Below are four major technology trends shaping the face of inbound marketing today and what they mean for your company’s marketing campaigns.

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Social (1).png
Social Media

What Makes A Great Social Media Campaign?

To successfully reach the buyers you’re targeting and garner the leads you’re looking for, inbound marketing campaigns should encompass a range of different methods and channels.

Social media, in particular, is playing an increasingly important role in industrial digital marketing, allowing companies to connect personally with fellow industry leaders and attract potential leads.

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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