Marketers and speech writers may be skilled at storytelling, but the tale of your business belongs to you — the manufacturer. With a little practice and guidance, you can tell it better than anyone else and create content that motivates buyers to choose working with you over other companies.Read More »
Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »
With the introduction of new technologies, Industry 4.0 has changed how manufacturing works. As a result, it’s also changed who is needed to work within the industry. While traditional skills like machining and tooling are tremendously valuable, manufacturers now require employees with proficiency in fields like augmented reality, big data, and robotics, to get the most out of all the new technology.Read More »
An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.Read More »
Sometimes showing your audience you have a sense of humor can help them relax and lower their guards. Even the silliest piece of content can be the beginning of a buyer journey. After all, who wouldn’t want to engage with someone who made them smile and laugh?Read More »
As the year comes to a close, it’s time to reflect on just how much the field of marketing has changed lately. With new search engine updates, social media tools, and apps being released, it’s understandable if at least one of these announcements slipped past you this year.
To make sure you’re up to speed and ready for the next round of updates, we’ve recapped the top marketing moments of 2015.