The Thomas Blog

The Components of a Successful Content Marketing Strategy

Content marketing can penetrate the internal politics of a potential customer and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful strategy.

This isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it. Everything works together, so it's time you connect the dots.

Let's jump right in:

Checklist: How Content Marketing Will Work For Your Business

Do you know where your expertise lies? How about the channels through which you want to communicate? Are you ready to execute a content marketing strategy?

If you answered yes to the first two questions then you're almost there! Even if you've familiarized yourself with the higher-level strategy through blogs and eBooks, it's important you don't miss a single step.

How to See if Bad SEO is Causing a Drop in Website Traffic

If your content marketing strategy is progressing while your website traffic slumps, your reaction will surely be one of confusion. We've all been there.

9 Books Every Marketer Should Read

As I’ve said before, marketing is a busy career.

A characteristic of any good marketer is keeping yourself busy, especially in periods of downtime, by constantly working to improve your skills. One of the best ways to do this is to consume literature that will increase your understanding of the field.

If you have an Amazon account; are in possession of a library card; or can transport yourself by plane, train, or automobile to a bookstore, you should absolutely pick up one, or all, of the following books:

How to Grow Your Business Through Non-Traditional Hiring

When you’re building your team, you want to find the candidates that will contribute most to the company. Thinking “outside the box” will bring you to the most qualified and hardworking individuals. (The phrase may be cliché, but the resulting actions aren’t.)

4 Ways To Improve Your Marketing Skills

A marketer’s job is never done. There’s always more content to create, more promotional material to advertise, and more ways that we can generate leads and funnel to sales. It’s a busy career.

In spite of this, or perhaps because of it, there’s no reason to let your marketing skills fall by the wayside. Just as there’s always more we can do strategically, there’s more we can do to sharpen our skills.

Maintaining your marketing prowess is as essential to your career as maintaining equipment is for manufacturers’. Here are actions I recommend to cultivate your marketing dexterity:

7 Videos of Buildings Being Built

Design and construction processes can be quite intense. Along with community planning, assessment of environmental impacts, and a number of other steps that comprise best practice (as delineated by the United States’ General Services Administration) are material selection and company vetting.

How to Find a Hire Through Social Media

Are you a job shop owner struggling to find a good fit for your company? You want to hire youthful, hard-working employees that are passionate about manufacturing — and you are painfully aware that this is a shrinking population. So the question becomes: what do you do to attract these elusive young professionals?

The answer: start recruiting candidates through social media. The numbers that prove this tactic works are pretty convincing.

In today’s society, social media is a comprehensive and powerful tool that’s especially pertinent if you want to attract hard-working, tech-savvy millennials. Here are a few of the steps to take to find the perfect candidate via social online tools.

10 Must-Have SEO & Website Analysis Tools

You’re in the industrial marketing space, and you need the world (which, in 2016, means the internet) to know how great your company is.

You’ve got amazing content that should provide your visitors with enough incentive to offer up some basic information in order to access, but you can’t take any chances. You want to make sure your conversion rate is as high as possible.

When you have quality website design and content, paired with insight through a marketing automation tool such as HubSpot, you're already on the right track.