The Thomas Blog

Content Marketing

The Components of a Successful Content Marketing Strategy

Content marketing can penetrate the internal politics of a potential customer and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful strategy.

This isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it. Everything works together, so it's time you connect the dots.

Let's jump right in:

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Marketing Strategy

9 Books Every Marketer Should Read

As I’ve said beforemarketing is a busy career.

A characteristic of any good marketer is keeping yourself busy, especially in periods of downtime, by constantly working to improve your skills. One of the best ways to do this is to consume literature that will increase your understanding of the field.

If you have an Amazon account; are in possession of a library card; or can transport yourself by plane, train, or automobile to a bookstore, you should absolutely pick up one, or all, of the following books:

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Content Marketing

Impressive Brand Awareness Campaigns From 3 Big Manufacturing Companies

As a manufacturing professional, you’re more than familiar with industrial companies large and small. But if you ask someone who isn’t intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names — General Electric, John Deere, et cetera — will come to mind. The list, I can almost guarantee, will not go on long after.

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marketing skills
Marketing Strategy

4 Ways To Improve Your Marketing Skills

A marketer’s job is never done. There’s always more content to create, more promotional material to advertise, and more ways that we can generate leads and funnel to sales. It’s a busy career.

In spite of this, or perhaps because of it, there’s no reason to let your marketing skills fall by the wayside. Just as there’s always more we can do strategically, there’s more we can do to sharpen our skills.

Maintaining your marketing prowess is as essential to your career as maintaining equipment is for manufacturers’. Here are actions I recommend to cultivate your marketing dexterity:

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Social Media

How to Find a Hire Through Social Media

Are you a job shop owner struggling to find a good fit for your company? You want to hire youthful, hard-working employees that are passionate about manufacturing — and you are painfully aware that this is a shrinking population. So the question becomes: what do you do to attract these elusive young professionals?

The answer: start recruiting candidates through social media. The numbers that prove this tactic works are pretty convincing.

In today’s society, social media is a comprehensive and powerful tool that’s especially pertinent if you want to attract hard-working, tech-savvy millennials. Here are a few of the steps to take to find the perfect candidate via social online tools.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

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