Okay, so you’ve made the decision to invest in an inbound marketing strategy. Congratulations! You won’t be disappointed… unless you don’t really know what you’re doing or where to start.
In that case, you might be a little disappointed — but don’t worry, that’s why we’re here.Read More »
If you’ve been dragging your heels on implementing a robust, inbound marketing strategy, now’s the time to reevaluate your options.
Whereas traditional marketing has you actively seeking out the attention of buyers, inbound marketing has your target audience coming straight to you.Read More »
New Year’s Day is fast approaching — what will your resolutions be?
The holidays are upon us, meaning that now is the perfect time to start thinking about New Year’s resolutions. This year, why not resolve to improve transparency and efficiency throughout your business by incorporating tools that will streamline your activities and boost your productivity?Read More »
Happy first week of December! This weekend kicks off the holidays with Hanukkah beginning on Sunday night and marks the final countdown of shopping days left before Christmas.
If you still need some last-minute gift ideas, we’ve done the research for you and have come up with this definitive shopping list full of STEM-inspired gifts for curious kids. And in the spirit of the holidays, we’ve decided to make things even easier by segmenting the list according to each STEM interest and age group (we’re marketers —persona targeting is what we do).Read More »
In our last post, The Pitfalls of Engagement, we discussed some basic storytelling techniques and what kinds of topics to avoid. Building off of those ideas, we went deeper into the details of who you should be targeting and how to do so — here are the four top tips.Read More »
When crafting a good story, we often start by coming up with a main character. We work on developing someone who is reliable and likeable overall. But as you focus all of your attention on the “who,” are you forgetting about the “why?” When telling an engineering story, this is especially important.Read More »
If you were on Twitter at all this week, you may have noticed a number of posts discussing the importance of women in STEM careers. And if you were online on Tuesday specifically, you likely saw that #AdaLovelaceDay was trending across the Twittersphere. The day is meant to celebrate a woman who is largely remembered as the first computer programmer. To further commemorate the advances women have made in technology and engineering, we’ve chosen to highlight a female engineer in our next Engineer Q & A series installment.Read More »
No matter how big or small your manufacturing company is, chances are you’ve either dabbled in marketing yourself, or you hired someone else to manage the efforts for you. Regardless of which path you took, you probably realize the necessity of keeping up-to-date with the latest methods and trends.
Just like your facility requires regular auditing and re-evaluation year after year, so do your marketing campaigns.Read More »
HubSpot’s highly successful INBOUND 2015 event may have ended a week ago, but there were simply too many informative nuggets to include in one blog post. So, we’ve gathered together some of the top tactical action items that you can apply to your marketing strategy today.Read More »