Digital marketing has become the most scalable, measurable, and effective channel to drive sales. As technology continues to advance and marketing best practices evolve, industrial companies are continuing to adopt digital marketing tactics at a much higher velocity — further sped up in 2020 by COVID-19 and the cancellation of trade shows. Thus, more manufacturers are using digital marketing to match their competitor’s ability to connect with buyers in the digital space.Read More »
The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.Read More »
Here we’ve outlined some common mistakes that can easily derail your email marketing campaigns.
If you’re looking for ROI from email marketing, don’t follow these steps.Read More »
With so many advertisements flooding our screens, it's tough to keep track of the ones worth rewatching. Since 2016 is still just getting started, we thought it was important to take a look at what has been successful in the past year, and one word comes to mind: emotional.Read More »
This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?
The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.
Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.
So, where should you start?Read More »
You’d be hard pressed to find someone today who isn’t wearing some form of technology. Think you’re bucking the trend? Go ahead and check the time – because even if you don’t have a smartphone in your hand, you probably have a watch on your wrist.Read More »
Unless you’ve been living under a rock, chances are you’ve heard about the skills gap impacting industrial companies and the push for more STEM (Science Technology Engineering and Math) programs to close the gap.Read More »
In the industrial space, part of the hesitation that comes along with the social media arm of an in-depth digital marketing strategy is the belief that it’s ineffective in reaching buyers. “Does anyone actually use Twitter?” is a common question. The answer to which is a resounding, “Yes!”Read More »