The Thomas Blog

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Social Media

6 Things NOT To Post On Social Media

The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.

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Social Media

Is Twitter Worth it for Industrial Companies?

This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?

The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.

Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.

So, where should you start?

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Events

5 Tips to Get the Most Out of Your Next Trade Show

It’s that time.

trade_show.jpgYou’re registering for conferences and figuring out which ones will be worth exhibiting at. Crunch time has arrived and there are a lot of decisions to be made in a short window of time.

To make this the most productive trade show season ever, here are some tips to make the shows work for you while you’re workin’ the shows.

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