The Thomas Blog

Social Media Mistakes.jpg
Social Media

6 Things NOT To Post On Social Media

The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.

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Social Media

Is Twitter Worth it for Industrial Companies?

This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?

Social_media_tool.jpgThe answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.

Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.

So, where should you start?

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5 Tips to Get the Most Out of Your Next Trade Show

It’s that time.

trade_show.jpgYou’re registering for conferences and figuring out which ones will be worth exhibiting at. Crunch time has arrived and there are a lot of decisions to be made in a short window of time.

To make this the most productive trade show season ever, here are some tips to make the shows work for you while you’re workin’ the shows.

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STEM/Next Gen

STEM Programs Gaining Support Throughout the Nation

Unless you’ve been living under a rock, chances are you’ve heard about the skills gap impacting industrial companies  and the push for more STEM (Science Technology Engineering and Math) programs to close the gap.


But it’s one thing to recommend more STEM programs — it’s another thing to actually bring them to life in the classroom.

While there are always challenges when it comes to the adoption of new curricula, it’s clear that around the country, leaders are putting their money where their mouths are.

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