Written by
Team Thomas
Thomasnet.com is industry's leading supplier discovery and product sourcing platform. What opportunities are you losing to competitors? Find out who's sourcing for your industrial products and services with our free in-market buyer report: https://business.thomasnet.com/buyer-report
5 Marketing Emails Your Industrial Business Needs To Stand Out
Studies show that 91% of all consumers use email, and 73% of businesses use it as their primary form of communication — and for good reason. Over 25% of sales last year stemmed from email marketing efforts. An effective but simple way to increase brand awareness, sending out marketing emails allows you to stay in touch and on top of existing clients while also mining new businesses for potential leads.
But there’s a better way to go about this than blasting out the same formulaic message to everyone on your email list. Instead, segment your clients and prospects according to their stage in the sales cycle, and then craft an informative, engaging email that caters to each targeted persona. Emails should be used strategically and thoughtfully in order to connect with your targeted audience and convey valuable offers and services, establishing you as a leader in your field.
Below, we’ve outlined five of the most important types of email campaigns your industrial business should be making use of.
Lessons Learned At INBOUND 2017
I had the pleasure of attending the HubSpot INBOUND 2017 conference, which was held at theBoston Convention & Exhibition Center from September 25-28.
This was my first time back at INBOUND since 2012 and wow, how it has grown!
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5 Signs Your Industrial Marketing Efforts Aren't Working
In today’s digital-driven world, industrial buyers expect brand and product information to be easily accessible, and they prefer to self-educate online rather than speak to a salesperson over the phone.
This makes it critical to establish an engaging, strategic digital industrial marketing plan for your company. Without one, it can difficult to meet the needs of your prospects and, in turn, pretty impossible for you to generate the leads you need to grow your business.
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An Introduction To Growth Driven Design
Traditional web design is broken. Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services. It is the place where we drive all of our marketing efforts and is often the first place prospects come looking for information.
Additionally, your website is also your “best salesperson.” It’s been said that a prospect has already moved through 70% of the sales process before even reaching out to your sales team. Where are they finding the information before talking to someone? – Your website.
As critically important as our websites are, the way we approach building and improving our websites is fundamentally broken.
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6 Email Marketing Mistakes That Can Kill Your Campaign
There is a ridiculous amount of electronic correspondence flying around the world. In fact, more than 205 billion emails are sent every day. And there’s plenty of bad email marketing plaguing us these days. Just think about that: 205 billion emails, and most of them aren’t any good.
With all of that email static out there exhausting and annoying people, it’s essential to excel so you get the attention and business you’re trying to attract. As a marketing tool, email is one of the strategies most often employed, and it’s easy to see why. Just create the right message and send it to the right people at the right time ... right? The ROI can be up to 380 times the initial investment!
4 Ways Industrial Marketers Short Circuit Their ROI
Why do some industrial suppliers swear by online marketing, while others swear at it?
In many cases, industrial/B2B marketers that see a strong ROI (return on investment) from their online efforts simply have a clearer understanding of what it looks like, and a better idea of how, when, and where to look for it. In our 20+ years of helping suppliers use the internet to meet their business goals, we’ve seen four specific ways that many businesses short circuit their own ability to achieve and measure online success. Read on, and see if you’re making any of the 4 common missteps we outline on the following pages.
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Don’t Get Left B2Behind: Why Product Manufacturers Need to Embrace A B2C Mentality
When industrial buyers aren’t at work, they behave as everyday consumers; they shop online, they compare products for deals that best balance quality and value, and they shop independently, relying on freely available resources rather than salespeople to help them in their decision-making processes.
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Earthquake-Resistant Building Materials for Seismically Sound Structures
When designing new architecture in seismically active regions, engineers must carefully consider the types of earthquake-resistant building materials necessary to create a safe and sturdy structure. The entire length of the West Coast, for example, experiences frequent tectonic shifts, so architects and engineers from Washington state to Baja California are commonly faced with this task.
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Video: An Eco-Friendly Porsche That Reaches 172 mph
Porsche is extending their Panamera line of sports sedans to include an electric hybrid called the Panamera 4 E-Hybrid. This plug-in hybrid can generate over 460 hp, a top speed of 172 mph, and a 0-60 time of 4.4 seconds.
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