The Thomas Blog

Social Media Definitions For Manufacturers

For today’s industrial marketers, content is critical — but it’s not enough to simply publish a blog post. Once a piece is written, you need to help it reach as many people as possible. One of the easiest and most effective ways to amplify distribution is through your company’s social media channels.

Whether you’ve already hammered out a sophisticated social strategy or you’re just getting started, this glossary of social media terms will provide the keys to optimizing these channels.

Learn How to Reset Password on Thomasnet.com

Wonder how you can reset your password on Thomasnet.com? Follow our easy step-by-step guide.

How To Successfully Make A Career Change Into Supply Chain

Deciding what you want to do with your life can be overwhelming, especially when that decision is made early in your career. In fact, an astounding majority of people don’t find their calling right away and trends are showing people are no longer working for one company their whole career — the average person changes jobs an average of 12 times during his or her career. 

But making that switch can be daunting and confusing. There are so many options, and the wrong move can set you back in your career and in your finances.

However, switching to supply chain can be a great option. The field is broad enough to be a fit for people with a variety of technical and soft skills. It's also a growing industry, with millions of new employees being added to the workforce.   

7 Strategies To Help You Overcome Supply Chain Disruption

Your supply chain is delicate. If just one link in the chain is disrupted, it can have a significant impact on multiple aspects of your business. So what steps can you take to maintain business continuity and minimize the impact of unforeseen disruptions?

While there's no single answer to truly prevent supplier disruption, the key is is to not be caught by surprise and minimize its impact. Strengthen your logistics operations and be prepared with these ways.

Leveraging Omni-Channel Marketing For B2B

Today’s marketing world is filled with many terms and buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.

That would be a mistake.

What Can B2B Industrial Marketers Learn From B2C Marketers?

When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors. 

Business-to-business (B2B) marketing is designed for a complex process of consideration and comparison way of communication, often with heavy emphasis on cost or time-savings and efficiency — which makes sense since these products and services are often more expensive with longer purchasing cycles than those sold directly to consumers. Business-to-consumer (B2C) marketing, on the other hand, has greater flexibility to be light, creative, and even play to consumers’ emotions rather than pure logic.

Challenges And Opportunities In The Aerospace Industry

The aerospace and defense industry is a major source of innovation and technological advancements. It plays a critical role in national defense, enables safe and efficient air travel, increases communication and the dissemination of knowledge, and contributes to increased consumerism and the globalization of supply chains.

Since the Wright Brothers' first powered flight in 1903, the aerospace industry has had an enviable record of achievement. From transforming modern transportations to landing a man on the Moon — it's no surprise the American aerospace industry's positive track record and strength makes it one of the largest contributors of employment in manufacturing. So what are some of the challenges this group faces?

PPC For Manufacturing: What Is Paid Search?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches and it's a win-win when executed properly. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers. Unlike outbound marketing, which involves pushing your message out to potential customers, PPC is inherently inbound, since it brings potential customers in.

However, there are a lot of misconceptions about what PPC is, and maybe more importantly, what PPC isn't. Let's clear some faulty understandings that should be helpful when before beginning your first PPC campaign.

New Suppliers on Thomasnet.com for September 2019

With a continuously growing number of over 500,000 detailed profiles across 70,000 categories of products and services, we provide actionable information on a wide variety of companies for your sourcing needs, including on the top suppliers of each field. In this look behind the scenes series, we bring you some of our most interesting new suppliers across the Thomasnet.com platform who have been added over the last month.