The Thomas Blog

Branching Out On Social Media

These days, just about everyone is on board with social media sites such as Facebook, Twitter, and LinkedIn. But in today’s increasingly connected, evolving digital world, limiting your presence to just these three platforms can seriously impede your industrial marketing efforts. There’s a lot more out there, and most industrial companies and manufacturers can now benefit from casting a wider net.

4 Contract Management Best Practices For Improving Supply Chain Performance & Quality

There is no question that technology has improved almost every aspect of the business process.

In theory, this is particularly true within the procurement and supply chain sphere: online e-sourcing tools make conducting sourcing events more effective and less costly than ever; online ordering portals and spend management software cut down on the time necessary to complete the entire procurement cycle. 

Ohio Industrial/B2B Buying Trends

If you are a manufacturer or industrial supplier that serves the Ohio area, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Ohio. If you provide products or services in Cleveland, Cincinnati, Dayton, or other cities within the state, this information could prove pivotal in connecting with more buyers. 

3 Ways To Simplify The Purchase Of Complex Parts

Digitized information offers vast flexibility. When employed at its best, digital information can make the most complex processes simpler and more efficient. This especially applies to the selling of complex industrial parts.

Industrial Sales Insights From Amy Kim, Thomas’ New Chief Revenue Officer And A Former Google Sales Executive

The industrial space and the digital world are converging at a rapid pace. Technologies like artificial intelligence, the IoT, and the cloud are changing the game on the shop floor.

Manufacturing Madness: How To Survive The Supplier Selection Game

The college basketball tournament is only a little more than a week old, but already there have been a ton of upsets (not to mention a ton of upset fans). That’s because the competition is so fierce, and the stakes are so high, that any team — no matter how talented they are — can get knocked off at any time.

Is Your Marketing Strategy Stuck In The Past?

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.

Don’t Leave Your Leads To Luck

We can all use a little bit of luck. Unfortunately, many industrial marketers seem to rely on it a little bit too much.

Instead of taking the time to implement a comprehensive, forward-thinking marketing strategy, they expect industrial buyers to find them. It just doesn’t work that way.

Introducing Charlotte de Brabandt, Rising Supply Chain Star Megawatt Winner

In 30 short years, Charlotte de Brabandt has led a life that most people could only dream of. She speaks 5 languages, has traveled to more than 60 countries over 5 continents, and has led expeditions across the Swiss Alps. To add to these accomplishments, de Brabandt was recently named the Rising Supply Chain Star Megawatt winner for 2017.