How To Pump Up Your Business With Mobile Marketing
Think mobile marketing only works for B2C companies? Think again. B2B companies get a lot of mileage out of mobile marketing as all customers, not just those in the consumer space, are making their way towards mobile.
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Will New Tariffs Impact The Supply Chain? They Already Are.
By now, you’ve probably heard the news that the Trump administration is expected to enact a formal order imposing tariffs on imported steel and aluminum. While details of the tariffs are still emerging, the supply chain is already feeling their effects.
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Southern California Industrial/B2B Buying Trends
Understanding what’s happening in the supply chain today can position you for growth tomorrow.
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Are Robots Taking Our Jobs?
You've seen the headlines. Kiosks are replacing cashiers, autonomous vehicles are putting taxi drivers on the side of the road, and robots are now writing blog posts.
Clearly, robots have already started to replace workers in various industries. Are they coming for industrial jobs next?
The short answer? Kind of.
The longer answer? While they will most likely change the makeup of the industrial workforce and the way people do their jobs, the situation is not as dire as many people think. In fact, it could be a positive development for industry.
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This Is Where Your Buyers Are Struggling — And Where You Can Help
No matter how much you love what you do, there are going to be individual aspects of your job that prove frustrating. Maybe it's because they take a lot of time to complete, or come with a lot of pressure, or perhaps there aren't clear best practices for accomplishing the task.
No matter the reason, it can make your job — and your life —a lot more frustrating.
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Does Your Job Shop Really Need A Website?
If you're a custom manufacturer, these statements might sound pretty familiar:
- "We need to talk to prospects in order to qualify them.
- "Too much information on my site would give my competitors an advantage.
- "We get all of our new business from word-of-mouth.
- "A new website won't help me get new business because my current website doesn't, either."
Four Steps To A Stellar Marketing Plan
For those new to the world of industrial marketing, it can often be tough to get ideas off the ground and stay up-to-date on the newest innovations; it seems there’s a new groundbreaking strategy to adopt every week, and trying to stay ahead of the curve can be daunting.
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You Might Be Seeing Fewer Ads Online. Here’s Why.
If you use Google Chrome to browse the web, you may be seeing fewer ads. That’s because, last week, Google updated its browser to automatically ban specific types of ads.
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The Logistics Of The Pyeongchang Olympics
Every two years, the Olympics bring together some of the best athletes in the world. But in between the games, supply chain professionals, logistics experts, and manufacturers work to bring the event itself together.
This year’s games in Pyeongchang represented one of the most challenging logistical hurdles of any Olympics. Here’s what went into making the games a reality.
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