The Thomas Blog

Is Your Marketing Strategy Stuck In The Past?

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.

Don’t Leave Your Leads To Luck

We can all use a little bit of luck. Unfortunately, many industrial marketers seem to rely on it a little bit too much.

Instead of taking the time to implement a comprehensive, forward-thinking marketing strategy, they expect industrial buyers to find them. It just doesn’t work that way.

Introducing Charlotte de Brabandt, Rising Supply Chain Star Megawatt Winner

In 30 short years, Charlotte de Brabandt has led a life that most people could only dream of. She speaks 5 languages, has traveled to more than 60 countries over 5 continents, and has led expeditions across the Swiss Alps. To add to these accomplishments, de Brabandt was recently named the Rising Supply Chain Star Megawatt winner for 2017.

How To Pump Up Your Business With Mobile Marketing

Think mobile marketing only works for B2C companies? Think again. B2B companies get a lot of mileage out of mobile marketing as all customers, not just those in the consumer space, are making their way towards mobile.

Will New Tariffs Impact The Supply Chain? They Already Are.

By now, you’ve probably heard the news that the Trump administration is expected to enact a formal order imposing tariffs on imported steel and aluminum. While details of the tariffs are still emerging, the supply chain is already feeling their effects.

Southern California Industrial/B2B Buying Trends

Understanding what’s happening in the supply chain today can position you for growth tomorrow.

Are Robots Taking Our Jobs?

You've seen the headlines. Kiosks are replacing cashiers, autonomous vehicles are putting taxi drivers on the side of the road, and robots are now writing blog posts. 

Clearly, robots have already started to replace workers in various industries. Are they coming for industrial jobs next?

The short answer? Kind of.

The longer answer? While they will most likely change the makeup of the industrial workforce and the way people do their jobs, the situation is not as dire as many people think. In fact, it could be a positive development for industry.   

This Is Where Your Buyers Are Struggling — And Where You Can Help

No matter how much you love what you do, there are going to be individual aspects of your job that prove frustrating. Maybe it's because they take a lot of time to complete, or come with a lot of pressure, or perhaps there aren't clear best practices for accomplishing the task.

No matter the reason, it can make your job — and your life —a lot more frustrating.

Does Your Job Shop Really Need A Website?