The Thomas Blog

Fixing A Broken Content Marketing Strategy

When done correctly, content marketing is one of the most powerful, essential components of an inbound industrial marketing strategy. When done correctly, it will help you grow your pipeline of leads and boost overall revenue. When done correctly, your bottom line will thank you.

Texas Industrial/B2B Buying Trends

What are industrial and B2B buyers in Texas looking for right now?

As a supplier, knowing the answer to this question can be incredibly powerful. By understanding which products and services are in demand, you can put your company in prime position to connect with new buyers. 

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Texas. If you provide products or services in Austin, Houston, San Antonio, or other cities within the state, this data can give you a distinct competitive advantage. 

10 Awesome Mobile Apps For Industrial Marketers

By now, most industrial and manufacturing companies understand the importance of optimizing their digital marketing campaigns for all types of mobile devices. Your buyers access information anytime, anywhere, so all of your content must be able to be easily accessed, viewed, and navigated across a variety of devices. But are you yourself optimized for mobile? Does your team have the resources to get work done while on the go?

National B2B Buying Trends: Q1 2018

The supply chain is in a constant state of flux. For suppliers, it’s important to stay ahead of the latest shifts, trends, and changes in order to put your company in the best position for future growth.

5 Ways To Increase Your Email Open Rates

If you’re putting any amount of time and effort into your email marketing campaigns, chances are you’re paying attention to whether people are actually opening the emails you’re sending. After all, if no one is reading your messages, you’re just wasting valuable resources. So how can you boost your email open rates?

A Well-Known Indiana Nonprofit Elevates Both Their Bottom Line And Their Core Mission

 Goodwill, a 501(c)(3) nonprofit, is a remarkable organization.

3 Ways Manufacturers Can Benefit From Social Media

The Long (And Costly) History Of Ad Fraud

Way back in the digital dark ages of 2013 — before watches became smart, before LTE data speeds became reality, and before mobile traffic eclipsed traffic from desktops — AdWeek published an article with a provocative headline:

“Online Ad Fraudsters Are Stealing $6 Billion From Brands.”

The American Inventions That Revolutionized Manufacturing

American inventors have had a tremendous impact on the United States and people around the world. 

The manufacturing industry has also felt the impact of these innovators who were willing to push the possibilities of their times and technologies.

Thomas took a look back at a few of the awesome American inventions that have shaped the industry.