The Thomas Blog

Wisconsin Industrial/B2B Buying Trends

If you are a manufacturer or industrial supplier that serves the Wisconsin area, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Wisconsin. If you provide industrial products or services in Madison, Green Bay, Eau Claire, or other cities within the state, this information could prove pivotal in connecting with more buyers. 

Is Your Website “Not Secure”?

We’ve written before about the importance of ensuring your manufacturing website is encrypted, and on July 1, it will become even more critical to migrate from HTTP to HTTPS.

Building An Industry 4.0 Workforce

With the introduction of new technologies, Industry 4.0 has changed how manufacturing works. As a result, it’s also changed who is needed to work within the industry. While traditional skills like machining and tooling are tremendously valuable, manufacturers now require employees with proficiency in fields like augmented reality, big data, and robotics, to get the most out of all the new technology.

What Voice Search Optimization Means For Your Industrial Marketing

An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.

The Benefits Of Webinars: Are They Worth It For B2B?

To keep up in today’s increasingly competitive industrial landscape, companies must constantly be looking for additional ways to reach their target audiences. Webinars, in particular, allow brands to connect with clients — and potential clients — on a personal level while establishing the business as a knowledgeable industry leader.

Have Fun By Injecting Some Memes Into Your Industrial Marketing

Sometimes showing your audience you have a sense of humor can help them relax and lower their guards. Even the silliest piece of content can be the beginning of a buyer journey. After all, who wouldn’t want to engage with someone who made them smile and laugh?

How Can Building Product Manufacturers Use Content Marketing To Get Specified Into More Projects?

Content marketing is not a new concept, but for building product manufacturers, it is probably a foreign one. Even those BPMs who understand what content marketing is believe that it is an approach reserved purely for B2C businesses.

Even Your Dog Has A Persona

We write frequently about the value of persona targeting. Taking the time to really understand the people on the other end of your communications, and tailoring your content to those specific people — and their specific goals, needs, and interests — is critical if you want to improve your marketing results.

How To Utilize Business Mapping To Boost Industrial Sales

For three weeks in early spring, the Portland, Maine area was on edge. Fifteen armed robberies had been committed beginning on March 20, and the well-covered and cautious perpetrator had evaded security cameras — and law enforcement.