Building An Industry 4.0 Workforce
With the introduction of new technologies, Industry 4.0 has changed how manufacturing works. As a result, it’s also changed who is needed to work within the industry. While traditional skills like machining and tooling are tremendously valuable, manufacturers now require employees with proficiency in fields like augmented reality, big data, and robotics, to get the most out of all the new technology.
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What Voice Search Optimization Means For Your Industrial Marketing
An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.
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The Benefits Of Webinars: Are They Worth It For B2B?
To keep up in today’s increasingly competitive industrial landscape, companies must constantly be looking for additional ways to reach their target audiences. Webinars, in particular, allow brands to connect with clients — and potential clients — on a personal level while establishing the business as a knowledgeable industry leader.
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Have Fun By Injecting Some Memes Into Your Industrial Marketing
Sometimes showing your audience you have a sense of humor can help them relax and lower their guards. Even the silliest piece of content can be the beginning of a buyer journey. After all, who wouldn’t want to engage with someone who made them smile and laugh?
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How Can Building Product Manufacturers Use Content Marketing To Get Specified Into More Projects?
Content marketing is not a new concept, but for building product manufacturers, it is probably a foreign one. Even those BPMs who understand what content marketing is believe that it is an approach reserved purely for B2C businesses.
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Even Your Dog Has A Persona
We write frequently about the value of persona targeting. Taking the time to really understand the people on the other end of your communications, and tailoring your content to those specific people — and their specific goals, needs, and interests — is critical if you want to improve your marketing results.
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How To Utilize Business Mapping To Boost Industrial Sales
For three weeks in early spring, the Portland, Maine area was on edge. Fifteen armed robberies had been committed beginning on March 20, and the well-covered and cautious perpetrator had evaded security cameras — and law enforcement.
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Tariff Talks Take Another Turn
On Thursday, May 31, the Trump administration announced that it will begin imposing tariffs on steel and aluminum imports from Mexico, Canada, and countries within the European Union.
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7 Marketing Blogs Worth Your Follow
In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.
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