Thomas Industrial Marketing & Manufacturing Blog (53)

SEO

What Voice Search Optimization Means For Your Industrial Marketing

An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.

Events

The Benefits Of Webinars: Are They Worth It For B2B?

To keep up in today’s increasingly competitive industrial landscape, companies must constantly be looking for additional ways to reach their target audiences. Webinars, in particular, allow brands to connect with clients — and potential clients — on a personal level while establishing the business as a knowledgeable industry leader.

Content Marketing

Have Fun By Injecting Some Memes Into Your Industrial Marketing

Sometimes showing your audience you have a sense of humor can help them relax and lower their guards. Even the silliest piece of content can be the beginning of a buyer journey. After all, who wouldn’t want to engage with someone who made them smile and laugh?

Content Marketing

How Can Building Product Manufacturers Use Content Marketing To Get Specified Into More Projects?

Content marketing is not a new concept, but for building product manufacturers, it is probably a foreign one. Even those BPMs who understand what content marketing is believe that it is an approach reserved purely for B2C businesses.

Marketing Strategy

Even Your Dog Has A Persona

We write frequently about the value of persona targeting. Taking the time to really understand the people on the other end of your communications, and tailoring your content to those specific people — and their specific goals, needs, and interests — is critical if you want to improve your marketing results.

Sales

How To Utilize Business Mapping To Boost Industrial Sales

For three weeks in early spring, the Portland, Maine area was on edge. Fifteen armed robberies had been committed beginning on March 20, and the well-covered and cautious perpetrator had evaded security cameras — and law enforcement.

Trends

Tariff Talks Take Another Turn

On Thursday, May 31, the Trump administration announced that it will begin imposing tariffs on steel and aluminum imports from Mexico, Canada, and countries within the European Union.

Content Marketing

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

Trends

Florida Industrial/B2B Buying Trends

What are the most in-demand industrial products and services in Florida? What are buyers based in the state looking for when searching for new suppliers? And how do local supply chain trends stack up against buying behavior nationwide?