Even Your Dog Has A Persona
We write frequently about the value of persona targeting. Taking the time to really understand the people on the other end of your communications, and tailoring your content to those specific people — and their specific goals, needs, and interests — is critical if you want to improve your marketing results.
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How To Utilize Business Mapping To Boost Industrial Sales
For three weeks in early spring, the Portland, Maine area was on edge. Fifteen armed robberies had been committed beginning on March 20, and the well-covered and cautious perpetrator had evaded security cameras — and law enforcement.
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Tariff Talks Take Another Turn
On Thursday, May 31, the Trump administration announced that it will begin imposing tariffs on steel and aluminum imports from Mexico, Canada, and countries within the European Union.
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7 Marketing Blogs Worth Your Follow
In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.
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Florida Industrial/B2B Buying Trends
What are the most in-demand industrial products and services in Florida? What are buyers based in the state looking for when searching for new suppliers? And how do local supply chain trends stack up against buying behavior nationwide?
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Get Ready For The Amazon Ad Network?
Two of the biggest names in business — Google and Amazon — may have just started down a collision course for your advertising dollars.
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Last Call For GDPR Compliance
The May 25 deadline for General Data Protection Regulation (GDPR) compliance is fast approaching. If you offer your products or services in the European Union, or even if you merely possess data on residents from the EU in your contact database, the regulations could impact your business.
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B2B Marketing Lessons From Social Media Week New York
Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.
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