Why You Need To Expand Your Business To New Markets
The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business — putting your own company at risk in the process.
The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:
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4 Things To Consider When Choosing A Marketing Automation Tool
To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is key. Essentially what it sounds like, marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.
Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.
Streamlined processes, more efficient outreach, and time and cost savings are all part of the deal, no matter which specific automation tool you choose. But how do you decide on the best option for your company? To start, consider these four key factors.
4 Marketing Mistakes That Can Kill Your Chances Of Scoring New Buyers
There’s a ton of marketing and sales advice out there on how to grow your business, increase yourbottom line, and make your company stand out from the crowd. Keeping up-to-date on these expert tips and new industrial marketing trends is key to remaining relevant in today’s ever-changing landscape.
But even the most knowledgeable, well-versed companies make critical mistakes that can cost them new customers. Below are four of the most common B2B marketing mistakes and some tips on how to best avoid them.
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The Digital Marketing Skills You Need To Succeed
In the old days, marketing was about brochures and word-of-mouth referrals. Some of the morevisionary types found a guy to dress up like a chicken and dance on the side of the road. These days, though, the internet is the medium of choice, which means companies have a much broader reach. But it also means that it's going to take a lot more than dancing chickens to be successful.
In this digital-driven landscape, success requires a particular set of skills, like these:
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Ready For GDPR? If Not, It Could Cost You
Roughly nine out of every ten B2B businesses use inbound marketing to connect with potential customers. If you’re one of these companies, then a new set of privacy guidelines — the General Data Protection Regulation (GDPR) — will change the way you collect, store, and use the personal information you obtain.
Unfortunately, only 22 percent of U.S. companies have a GDPR compliance plan in place. With the regulations set to go into effect in just a few months, it’s imperative for you to understand the guidelines and take steps to ensure compliance. If you don’t, it could cost you.
Here’s what you need to know:
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Why PPC Should Be Part Of Your Inbound Strategy
Successful inbound marketing campaigns should encompass a range of different elements, on various platforms and channels. While certain aspects, like blog posts and email marketing campaigns, are widely used and extremely well-known, others may be less familiar to marketers just starting out. In particular, PPC (pay-per-click), an advertising model that targets users with company ads based on their web search queries, can be an extremely valuable marketing tool.
Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers. Unlike outbound marketing, which involves pushing your message out to potential customers, PPC is inherently inbound, since it brings potential customers in.
As with other inbound marketing methods, PPC has a high success rate and is quickly growing in popularity. In fact, 74% of small businesses have invested in PPC or plan to do so in the near future. Unsure if PPC advertising is right for you? Below are five compelling reasons you should consider incorporating this strategy into your marketing campaign.
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An Order Optimization That Increased Visitor Registration Rates by 46%
Purchasing products or services online requires either a quote request process or an e-commerce store, and there’s different opportunities for optimization depending on which method your website uses.
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Google Is Shaking Up Its SEO Algorithm Again. So What?
Search Engine Optimization is a game with constantly changing rules, and if you want your site to rank prominently in search results, it’s imperative that you understand the latest rulebook.
Unfortunately, that’s easier said than done. Because, for all intents and purposes, there is no rulebook.
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5 Scary Marketing Stats
This Halloween, more than $2 billion worth of candy will be given out across the United States.
What can be more frightening than the thought of millions of kids hopped up on $2 billion worth of sugar? These soberingly scary stats about marketing.
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