5 Marketing Emails Your Industrial Business Needs To Stand Out
Studies show that 91% of all consumers use email, and 73% of businesses use it as their primary form of communication — and for good reason. Over 25% of sales last year stemmed from email marketing efforts. An effective but simple way to increase brand awareness, sending out marketing emails allows you to stay in touch and on top of existing clients while also mining new businesses for potential leads.
But there’s a better way to go about this than blasting out the same formulaic message to everyone on your email list. Instead, segment your clients and prospects according to their stage in the sales cycle, and then craft an informative, engaging email that caters to each targeted persona. Emails should be used strategically and thoughtfully in order to connect with your targeted audience and convey valuable offers and services, establishing you as a leader in your field.
Below, we’ve outlined five of the most important types of email campaigns your industrial business should be making use of.
Lessons Learned At INBOUND 2017
I had the pleasure of attending the HubSpot INBOUND 2017 conference, which was held at theBoston Convention & Exhibition Center from September 25-28.
This was my first time back at INBOUND since 2012 and wow, how it has grown!
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Boost Your Industrial Marketing Efforts With Evaluation Driven Retargeting
Do your new customers choose you on impulse? Of course they don’t. By the time you hear from a prospect, they’ve typically gone through a significant supplier discovery and evaluation process. We understand, and that’s why we created Evaluation Driven Retargeting.
In an industry in which supplier evaluation and selection can take weeks or longer, this can be the competitive advantage you’ve been looking for.
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5 Signs Your Industrial Marketing Efforts Aren't Working
In today’s digital-driven world, industrial buyers expect brand and product information to be easily accessible, and they prefer to self-educate online rather than speak to a salesperson over the phone.
This makes it critical to establish an engaging, strategic digital industrial marketing plan for your company. Without one, it can difficult to meet the needs of your prospects and, in turn, pretty impossible for you to generate the leads you need to grow your business.
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An Introduction To Growth Driven Design
Traditional web design is broken. Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services. It is the place where we drive all of our marketing efforts and is often the first place prospects come looking for information.
Additionally, your website is also your “best salesperson.” It’s been said that a prospect has already moved through 70% of the sales process before even reaching out to your sales team. Where are they finding the information before talking to someone? – Your website.
As critically important as our websites are, the way we approach building and improving our websites is fundamentally broken.
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6 Email Marketing Mistakes That Can Kill Your Campaign
There is a ridiculous amount of electronic correspondence flying around the world. In fact, more than 205 billion emails are sent every day. And there’s plenty of bad email marketing plaguing us these days. Just think about that: 205 billion emails, and most of them aren’t any good.
With all of that email static out there exhausting and annoying people, it’s essential to excel so you get the attention and business you’re trying to attract. As a marketing tool, email is one of the strategies most often employed, and it’s easy to see why. Just create the right message and send it to the right people at the right time ... right? The ROI can be up to 380 times the initial investment!
4 Ways Industrial Marketers Short Circuit Their ROI
Why do some industrial suppliers swear by online marketing, while others swear at it?
In many cases, industrial/B2B marketers that see a strong ROI (return on investment) from their online efforts simply have a clearer understanding of what it looks like, and a better idea of how, when, and where to look for it. In our 20+ years of helping suppliers use the internet to meet their business goals, we’ve seen four specific ways that many businesses short circuit their own ability to achieve and measure online success. Read on, and see if you’re making any of the 4 common missteps we outline on the following pages.
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What Makes A Great Email Marketing Campaign?
An integral part of any inbound marketing campaign, email marketing is essential for directly connecting with current and potential customers.
Not only does an effective email campaign help keep your company on the radar, it also shows that you’re serious about your role as an industry leader and influencer.
In the United States alone, there are more than 224 million email users on the web.
This isn’t going unnoticed: Marketers are set to spend more than $3.07 billion on email marketing by 2019.
But more than 20% of marketing email recipients report marketing messages as spam.
So how can companies ensure their emails stand out, and what elements go into drafting a truly effective, lead-generating email?
Below, we’ll explore the five critical components of successful email marketing and outline how to best approach them.
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How To Optimize Your Website: 5 Quick Tips
Maintaining a helpful, informative website is critical for reaching your targeted audience and positioning yourself as a leader in your industry. But if your website is out of date or isn’t properly optimized for end users, you’re likely missing out on a lot of valuable lead opportunities.
To ensure your website stands out from the crowd, and helps you pull in the leads that you need, follow the five tips below for easy website optimization.
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