Tom's Blog

From industry’s leader in connecting buyers and suppliers

Top SEO Tips And Tricks For Increasing Web Traffic In 2015

Earlier this week we hosted a webinar detailing some quick tips and tricks to boost SEO rankings for industrial companies. By the end of the presentation, attendees had a list of 5 websites to get high quality backlinks from, along with detailed instructions on how best to navigate each site.

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How to Avoid Shady Pay-Per-Click Services

You needed a fast way to drive more leads and opportunities for the sales team. When you looked at Google AdWords (AKA – Pay-Per-Click) it seemed to make sense and fit the budget, so you jumped in with both feet. The leads are coming in and you’re happy!

The PPC machine that you’ve invested in is now very valuable to your business. But what if someone could take it away from you? Many manufacturing companies have found themselves in this scenario. Don’t let it happen to you.

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Are You Taking Advantage of These Free SEO Tools?

With so many Google algorithm updates and changing best practices, it can be difficult to stay ahead of the curve with Search Engine Optimization (SEO). Fortunately, there are a number of free SEO resources available online. Here, we’ve rounded up the top four that you should find useful.

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Content is King: SEO for Manufacturing Companies

“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"

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The Secret to Staying Ahead of Google’s SEO Updates

Search engine optimization can seem like an impossible game. New updates everywhere you look, and what I like to call the “caffeine conundrum:” the so-called experts tell you something is good for you one day, and bad the next. Perhaps it’s no coincidence that one of the earliest Google algorithm updates was, in fact, dubbed “Caffeine.”

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When Industrial SEO Goes Wrong – Very Wrong

“I had never heard anyone say that word, that many times, in a professional setting."

Manufacturing and search engine optimization (SEO) are both pretty technical fields. The similarities end there, though, and the differences become quite apparent when you get into some of the more
. . . interesting vocabulary particular to industry. For a technical field, SEO is heavily focused on language, and it’s easy for industrial engineers to overlook the potential double meanings. Which is how one of our ThomasNet SEO experts ended up in this unfortunate situation.

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A common piece of advice often shilled by marketing experts is to promote benefits, rather than features and specifications. The classic example is a portable dishwasher:

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One of the most common forms of search engine marketing (SEM) is pay-per-click (PPC) advertising. PPC allows companies to advertise their company, brand and products alongside search engine results. By aligning their ads to specific keywords and phrases, industrial businesses can target companies looking for the products/services they sell. As the name implies, businesses only pay when users click over to their site.

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