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Shawn Fitzgerald

Shawn Fitzgerald is the Vice President of Digital Media at ThomasNet. Shawn leads a complete suite of digital marketing services featuring social media, SEO, SEM, email marketing, content writing, graphic design, and branding.

Author's Recent Posts

Why Should I Update To A Responsive Website?

Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website.

Now that we have the technical answer out of the way … C’mon guys, seriously?! We’ve already written about this hereherehere, here ,here, and here. The world has changed. It’s time to update your website. 

Do you still have the same phone you carried around when you launched your current website? No you don’t. Why? Because technology changes on a daily basis. If you still had an iPhone4 it wouldn’t be able to run any apps, the screen would be cracked, the battery wouldn’t charge and no one would fix it for you because it was discontinued in 2013. 

Your current website is just like that old phone. Yeah, you can still own it, but it won’t function in a way that helps you get the job done. Coding best practices have changed drastically since you last updated your site. Let’s take a look at how the outdated design and technical architecture of your website are negatively impacting your business.

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75% of Marketers Agree: Inbound Marketing is the Strategy of Choice

If you’ve been following this blog for a while, you know that we’re big fans of inbound marketing. You’ve probably also noticed that we typically post content on Fridays to coincide with our Industrial Marketer newsletter. Today is Tuesday. Why are we messing with the flow?

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Who’s Really Influencing the Industrial Buying Process?

If there’s one thing we can all relate to, it’s the drive to succeed in business. It’s behind everything we do at work, and it’s the reason we spend so much time trying to perfect our marketing efforts. But if you don’t really know who you’re marketing to, you might as well just stand on the roof and shout into a megaphone. Sure, people will hear you, but will they be the right people? Probably not.

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Targeting More Leads From The Defense Industry: 4 Common Concerns in the DoD Supply Chain

If you are targeting more business from the defense industry, then you are most likely very familiar with requirements for ISO certifications, ITAR, and First Article Inspection (FAI). After all, you must comply with these to even be considered as a supplier. Today, I wanted to go a bit deeper to discuss 4 common concerns that DoD project focused program managers and buyers have when sourcing a new supplier.

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4 Tips For Your Mobile-Friendly Responsive Design

So, how confused are you over Mobilegeddon?
You know, those pesky changes Google is rolling out on April 21 that will alter search results on smartphones and tablets… And if you’ve been keeping up with the blogs and news stories, you’re likely overwhelmed with advice about responsive design and making your site mobile friendly. But do you know what this algorithm change will really bring?

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How Do I Get More Leads For My Sales Team?

The sales team needs more new leads. There’s no way around it. They’ve exhausted their existing relationships, and the lists you’ve bought for cold calling aren’t worth the paper that they’re printed on. The magazine ads aren’t working, and the tradeshow traffic has dried up. You’re really trying to get the website going, but you’ve hit a wall. You’re converting about 1-3% of your existing website traffic to leads, but this isn’t enough to keep the team busy and revenue growing. Sound familiar?

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I Need More Traffic Quickly! Two Tactics to Defend Your Business From “Mobilegeddon”

By this time you’ve reviewed your website to see if your business will be impacted by Google’s “Mobilegeddon” and if you haven’t, stop everything and read this.

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How to Fix Your Mobile Issues Before Google's Next Update

You know that nudge I gave you last month about fixing the mobile issues with your website ASAP? Well, if you haven’t already taken my advice, it’s better now than never — because Google officially announced April 21 as mobile Armageddon.

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Content is King: SEO for Manufacturing Companies

“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"

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