Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website.
Now that we have the technical answer out of the way … C’mon guys, seriously?! We’ve already written about this here, here, here, here ,here, and here. The world has changed. It’s time to update your website.
Do you still have the same phone you carried around when you launched your current website? No you don’t. Why? Because technology changes on a daily basis. If you still had an iPhone4 it wouldn’t be able to run any apps, the screen would be cracked, the battery wouldn’t charge and no one would fix it for you because it was discontinued in 2013.
Your current website is just like that old phone. Yeah, you can still own it, but it won’t function in a way that helps you get the job done. Coding best practices have changed drastically since you last updated your site. Let’s take a look at how the outdated design and technical architecture of your website are negatively impacting your business.