The Thomas Blog

Marketing Strategy

Last Call For GDPR Compliance

The May 25 deadline for General Data Protection Regulation (GDPR) compliance is fast approaching. If you offer your products or services in the European Union, or even if you merely possess data on residents from the EU in your contact database, the regulations could impact your business.

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Is Your Marketing Strategy Stuck In The Past?

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.

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Industrial Marketing Lead Generation
Marketing Strategy

Don’t Leave Your Leads To Luck

We can all use a little bit of luck. Unfortunately, many industrial marketers seem to rely on it a little bit too much.

Instead of taking the time to implement a comprehensive, forward-thinking marketing strategy, they expect industrial buyers to find them. It just doesn’t work that way.

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