The May 25 deadline for General Data Protection Regulation (GDPR) compliance is fast approaching. If you offer your products or services in the European Union, or even if you merely possess data on residents from the EU in your contact database, the regulations could impact your business.Read More »
Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.Read More »
Way back in the digital dark ages of 2013 — before watches became smart, before LTE data speeds became reality, and before mobile traffic eclipsed traffic from desktops — AdWeek published an article with a provocative headline:Read More »
The college basketball tournament is only a little more than a week old, but already there have been a ton of upsets (not to mention a ton of upset fans). That’s because the competition is so fierce, and the stakes are so high, that any team — no matter how talented they are — can get knocked off at any time.Read More »
There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.Read More »
We can all use a little bit of luck. Unfortunately, many industrial marketers seem to rely on it a little bit too much.
Instead of taking the time to implement a comprehensive, forward-thinking marketing strategy, they expect industrial buyers to find them. It just doesn’t work that way.Read More »