Groundhog Day may be one of the most underrated holidays on the calendar. Sure, no gifts are exchanged, and a well-trained weatherman would probably be a better source of winter prognostication than a defenseless woodchuck being yanked out of a cardboard box, but still. For all its faults, Groundhog Day is the inspiration for one of the best comedy films of all time, appropriately named Groundhog Day. And for that, I am grateful.
If you’re not familiar with the film, here’s a quick rundown: A grumpy weatherman, played by Bill Murray, gets even grumpier when he is assigned to cover the local Groundhog Day celebration. After the celebration, a huge snowstorm hits the town, and Murray is forced to stay overnight. However, upon waking up the next morning, he is surprised to find out that it is Groundhog Day again. Over the course of the movie, Murray is forced to relive the day over and over, making the same mistakes, in a seemingly endless time loop.Read More »
The manufacturing industry is one of the pillars of the American economy. It employs more than 12 million workers, accounting for about 9 percent of the entire U.S. workforce.
Therefore, a strong, growing manufacturing industry not only benefits the people and companies within it, but the entire country as well.Read More »
The manufacturing and industrial space is no stranger to change. From the assembly line to automation, there has been an unending wave of innovations that transformed the industry.
Much like the industry itself, industrial marketing has also evolved. Gone are the days of printed fliers and word-of-mouth advertising; now, it’s all about digital marketing — your website, content, emails, and social media.
But the shift from traditional marketing to digital marketing is still happening. New trends continue to emerge, and savvy industrial marketers must continue to adapt in order to stay ahead.
Here are the trends that shaped industrial marketing in 2017. Make sure you're all caught up.Read More »
The holiday season is in full swing, and so is the rush to buy the perfect gift for everyone on your list. Unfortunately, we can’t help you track down that intentionally hard-to-find retro gaming system or the ridiculously overpriced squishy toys that makes no logical sense whatsoever. However, if your list includes aspiring scientists, teenage technologists, endeavoring engineers, or number-savvy whippersnappers, you’re in luck.
We compiled a list of the best Science, Technology, Engineering, and Math (STEM) toys for the 2017 holiday season.Read More »
Roughly nine out of every ten B2B businesses use inbound marketing to connect with potential customers. If you’re one of these companies, then a new set of privacy guidelines – the General Data Protection Regulation (GDPR) — will change the way you collect, store, and use the personal information you obtain.
Unfortunately, only 22 percent of U.S. companies have a GDPR compliance plan in place. With the regulations set to go into effect in just a few months, it’s imperative for you to understand the guidelines and take steps to ensure compliance. If you don’t, it could cost you.
Here’s what you need to know:Read More »
Search Engine Optimization is a game with constantly changing rules, and if you want your site to rank prominently in search results, it’s imperative that you understand the latest rulebook.
Unfortunately, that’s easier said than done. Because, for all intents and purposes, there is no rulebook.Read More »
This Halloween, more than $2 billion worth of candy will be given out across the United States.
What can be more frightening than the thought of millions of kids hopped up on $2 billion worth of sugar? These soberingly scary stats about marketing.Read More »
Some of the biggest names in manufacturing — Boeing, General Motors, Ford, Toyota, Honda, and many others — have seen their supply chains thrown into turmoil after a major Japanese steel supplier admitted fabricating quality control data.Read More »