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Jay Scheer

Jay Scheer serves as the Senior Digital Marketing Manager for THOMASNET.com, the go-to resource for supplier discovery in North America.

Author's Recent Posts

HTTPS Vs HTTP: Why Your Industrial Website Needs To Be Secure

When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.

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8 Content Marketing Ideas For Manufacturers (With Examples From Real Industrial Companies)

So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground.

Now what?

Well, now comes the hard part you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look.

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The Cure For Ineffective Industrial Marketing

According to HubSpot, just 67% of companies in North America believe that their marketing strategy is effective. Even worse, 61% of marketing professionals — the very people responsible for implementing and executing these strategies agree. 

So if your current marketing strategy isn’t helping you reach your business goals, you’re clearly not alone.

The good news is that there is a cure for ineffective marketing — it’s called inbound. Organizations that adopt inbound marketing are 30% more likely to feel that their marketing strategy is effective.

Let’s take a look at how – and why – it works.

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4 Steps To Get Started With Social Selling

Looking to generate leads and connect with more customers? Of course you are!

All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social media.

If you don't have any social media profiles, or if you're just using them to share updates about the company softball team, then it's time to get started with social selling.

At Thomas Marketing Services, we've helped hundreds of companies just like yours turn social profiles into sales generators. Based on our experience, here are some first steps that can put you on the path to social success:

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7 Social Media Mistakes Industrial Companies Need To Avoid

When done right, maintaining an active social media presence can have a significant impact on your business, helping to increase web trafficestablish stronger relationships with customers, and, perhaps most importantly, increase revenue. Social media should therefore be a pivotal part of your inbound marketing strategy.

Unfortunately, when not done right, social media can still make an impact on your business — but not in a good way. One social snafu can cost you customers and do serious damage to your brand’s reputation, as you’ll see in the examples below.

Avoid these setbacks by steering clear of these seven common social media mistakes: 

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Manufacturing Industry Jobs Update: June 2017

At THOMASNET.com, we are big champions of American manufacturing and reshoring. In fact, we work with suppliers who produce amazing products made in America every day, and we play an instrumental role in helping small- and medium-sized suppliers grow.

But how can we measure growth for the industry overall? A good barometer is the state of the manufacturing workforce. That’s why we will be regularly diving deep into the latest information from the Bureau Of Labor Statistics to take the pulse of hiring in the industry and to highlight sectors that are growing.

Here is our Manufacturing Industry Jobs Update for June 2017 (scroll down for previous releases):

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The Shift To Electric Vehicles Is Accelerating – And Suppliers Should Take Notice

While electric vehicles (EVs) account for less than 1% of all vehicles sold in the United States today, two new forecasts show that this number will skyrocket in the years ahead. The shift will have a profound impact on automakers and their suppliers.

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Should I Advertise On THOMASNET.com? Hear Reviews From Other Business Owners

Whether you are a product and component manufacturer, capital equipment manufacturer, custom manufacturer, service company or industrial distributor, advertising on THOMASNET can help you connect with the B2B buyers and engineers you need to grow your business. In fact, a supplier is evaluated by a buyer every 2 seconds on our platform!

We've helped hundreds of thousands of manufacturing and industrial companies like yours generate exposure, leads and new business, and we can help you do the same. 

If you're thinking about advertising on THOMASNET.com and wondering how it works, check out what some of our customers have to say. 

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The BMW Supply Chain Breakdown: What Happened?

It's no secret that having transparency into your supply chain is essential to mitigating risk. In fact, companies are investing in supply chain visibility and collaboration tools at a faster rate than any other supply chain discipline, putting their money where their risk is. 

Clearly, companies are taking transparency seriously in an effort to stay plugged in to their suppliers. However, in order to ensure a strong, steady and productive supply chain, having visibility into your own suppliers isn't enough – you need to have visibility into their suppliers as well. This is especially true in industries that are driven by outsourcing in an effort to lower costs and shift production requirements. 

One major auto company recently learned this fact the hard way, which led to massive production delays, lots of unflattering headlines, and painful financial repercussions along the way. 

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