Roughly nine out of every ten B2B businesses use inbound marketing to connect with potential customers. If you’re one of these companies, then a new set of privacy guidelines – the General Data Protection Regulation (GDPR) — will change the way you collect, store, and use the personal information you obtain.
Unfortunately, only 22 percent of U.S. companies have a GDPR compliance plan in place. With the regulations set to go into effect in just a few months, it’s imperative for you to understand the guidelines and take steps to ensure compliance. If you don’t, it could cost you.
Here’s what you need to know: