The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

Jay Scheer

Jay Scheer serves as the Senior Digital Marketing Manager for Thomas, Industry's premier source for supplier discovery, product sourcing, and actionable insights.

Author's Recent Posts

Ready For GDPR? If Not, It Could Cost You

Roughly nine out of every ten B2B businesses use inbound marketing to connect with potential customers. If you’re one of these companies, then a new set of privacy guidelines – the General Data Protection Regulation (GDPR) — will change the way you collect, store, and use the personal information you obtain.

Unfortunately, only 22 percent of U.S. companies have a GDPR compliance plan in place. With the regulations set to go into effect in just a few months, it’s imperative for you to understand the guidelines and take steps to ensure compliance. If you don’t, it could cost you.

Here’s what you need to know:

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Google Is Shaking Up Its SEO Algorithm Again. So What?

Search Engine Optimization is a game with constantly changing rules, and if you want your site to rank prominently in search results, it’s imperative that you understand the latest rulebook.

Unfortunately, that’s easier said than done. Because, for all intents and purposes, there is no rulebook.

We’re currently in the midst of one of the most turbulent periods of search engine ranking fluctuations ever  and even the experts are having a difficult time figuring out why.

What does that mean to you as an industrial marketer? We’ll break it down.

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5 Scary Marketing Stats

This Halloween, more than $2 billion worth of candy will be given out across the United States.

What can be more frightening than the thought of millions of kids hopped up on $2 billion worth of sugar? These soberingly scary stats about marketing.

70 Percent Of Marketers Lack A Consistent Or Integrated Content Strategy

Experienced trick-or-treaters set out with a plan — they have a clear vision of the candy they want to collect, and they know just where they need to knock in order to make it happen (while avoiding those houses giving out pennies).

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Steel Scandal Will Shake Up The Supply Chain

Some of the biggest names in manufacturing — Boeing, General Motors, Ford, Toyota, Honda, and many others — have seen their supply chains thrown into turmoil after a major Japanese steel supplier admitted fabricating quality control data.

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The Basics Of An Effective Manufacturing Blog


A great blog can serve as the foundation of your industrial content marketing strategy. Unfortunately, however, many manufacturing blogs have poor foundations of their own.

If you don’t have a blog, or if the one you have isn’t up to snuff, it may be helpful to go back to the basics and make sure your blog is set up for success.

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Questions You Need To Ask When Selecting A Manufacturing Marketing Agency

A lot of time, effort, and energy goes into operating a manufacturing business. If you don’t have any left over for marketing your business, we don’t blame you. However, if you want to boost manufacturing sales and grow your company, you need a commitment to marketing.

Partnering with a marketing agency can take some of the pressure off your shoulders, allowing you to focus on running your business while they handle things like establishing your marketing strategy, content marketing, email marketing, SEO, and social media presence.

Of course, there are a lot of marketing companies out there eager to offer you their services — and even more eager to take your money. So how can you narrow down your choices and select the marketing agency that’s right for your manufacturing business? It helps to ask the right questions.

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HTTPS Vs HTTP: Why Your Industrial Website Needs To Be Secure

When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.

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8 Content Marketing Ideas For Manufacturers (With Examples From Real Industrial Companies)

So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground.

Now what?

Well, now comes the hard part you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look.

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The Cure For Ineffective Industrial Marketing

According to HubSpot, just 67% of companies in North America believe that their marketing strategy is effective. Even worse, 61% of marketing professionals — the very people responsible for implementing and executing these strategies agree. 

So if your current marketing strategy isn’t helping you reach your business goals, you’re clearly not alone.

The good news is that there is a cure for ineffective marketing — it’s called inbound. Organizations that adopt inbound marketing are 30% more likely to feel that their marketing strategy is effective.

Let’s take a look at how – and why – it works.

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