The internet is chock full of "experts" — marketing executives, consultants, sales people — with advice for boosting your industrial sales. But wouldn't it be better if you could hear from the real experts — the people who are actually buying your products — and get their advice?Read More »
The industrial buying process can be long and complex. It's also almost entirely self-directed, as buyers source, research, compare, and shortlist potential partners anonymously online, with very little interaction with sales people.Read More »
As an industrial marketer, you know how impactful digital marketing can be. However, measuring that impact can often be a challenge.Read More »
Imagine if you could immediately and continuously identify the companies that are researching you online.
Imagine being able to track those companies throughout the buying journey, ensuring you never miss a sales opportunity.
Imagine having all of this actionable information at your fingertips, so that your sales team can have more meaningful — and more successful — calls with prospects.
More than 11,000 manufacturers don't have to imagine any of this at all. They can do it, with Thomas WebTrax.Read More »
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.Read More »
You already know that your customers mean everything to your manufacturing business. Every once in a while, however, it's important to let those customers know it, too.Read More »
Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.Read More »
As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!Read More »
These days, video is the predominant form of content on the web. It’s a fact that has shaped newsrooms, business strategies, and marketing budgets.Read More »