The Thomas Blog

Last Call For GDPR Compliance

The May 25 deadline for General Data Protection Regulation (GDPR) compliance is fast approaching. If you offer your products or services in the European Union, or even if you merely possess data on residents from the EU in your contact database, the regulations could impact your business.

B2B Marketing Lessons From Social Media Week New York

Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.

Mobile-First Indexing Is Here

Optimizing your site for mobile. It's something we talk about. A lot.

The Long (And Costly) History Of Ad Fraud

Way back in the digital dark ages of 2013 — before watches became smart, before LTE data speeds became reality, and before mobile traffic eclipsed traffic from desktops — AdWeek published an article with a provocative headline:

“Online Ad Fraudsters Are Stealing $6 Billion From Brands.”

Manufacturing Madness: How To Survive The Supplier Selection Game

The college basketball tournament is only a little more than a week old, but already there have been a ton of upsets (not to mention a ton of upset fans). That’s because the competition is so fierce, and the stakes are so high, that any team — no matter how talented they are — can get knocked off at any time.

Is Your Marketing Strategy Stuck In The Past?

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.

Don’t Leave Your Leads To Luck

We can all use a little bit of luck. Unfortunately, many industrial marketers seem to rely on it a little bit too much.

Instead of taking the time to implement a comprehensive, forward-thinking marketing strategy, they expect industrial buyers to find them. It just doesn’t work that way.

Southern California Industrial/B2B Buying Trends

Understanding what’s happening in the supply chain today can position you for growth tomorrow.

This Is Where Your Buyers Are Struggling — And Where You Can Help

No matter how much you love what you do, there are going to be individual aspects of your job that prove frustrating. Maybe it's because they take a lot of time to complete, or come with a lot of pressure, or perhaps there aren't clear best practices for accomplishing the task.

No matter the reason, it can make your job — and your life —a lot more frustrating.