The Thomas Blog

Insight on the Top Marketing Challenges in 2017 for Manufacturing Companies

While most industries jumped into using social media, email marketing, SEO and other digital marketing tactics almost a decade ago, manufacturing is finally coming around.

Unlike traditional print placement and ads, we all know that creating an online presence isn't a "one and done" mentality. More and more companies in the industrial space are building up their websites and traffic — the marketplace is quickly getting crowded, so marketing is now more important than ever.

How Industrial Companies Can Spend Their Marketing Dollars

Industrial manufacturing has been a driving force behind the U.S. economy for decades, but when it comes to digital B2B marketing, it's typically behind the curve.

The reliance on word-of-mouth recommendations and cold calling is no longer the only option for companies, and marketers have been slowly stepping up their game in the past few years.

Introducing The 2016 30 Under 30 Rising Supply Chain Stars

At THOMASNET.com, we understand the vital role that supply chain professionals play in the success of their businesses and today's economy. We also want to raise awareness of the profession to ensure that it's is in good hands for years to come.

That's why we partnered with the Institute for Supply Management to create the 30 Under 30 Rising Supply Chain Star Program. The program recognizes young professionals making an impact on the supply chain industry. This year, for the first time ever, our search for the most accomplished young supply chain professionals went global, and we received nominations from all around the world. 

Want to meet the winners? Click through the slides below.  

Video: Electric Motorcycles Are Hitting The Road

Electric cars are more popular than ever and now, with the help from the motorcycle maker Polaris, electric motorcycles will be hitting the road, too. Polaris recently announced the revitalization of their legendary Indian brand with an electric bike set for production in 2020.

Thomas Publishing CEO Tony Uphoff Talks Supply Chain Risk, Trends And Tools With Procurement Insights

It’s no secret that managing supply chain risk is paramount to procurement and supply chain professionals. In fact, our survey of more than 1,000 buyers and suppliers revealed that 84% of buyers in decision-making roles assess a supplier’s financial stability before contacting potential supplier partners.

Why SEO Is So Important for Manufacturing Companies

We talk a lot about SEO. Whether Google is making updates to its search results page and algorithms, we're keeping an eye on new search trends and sharing industrial SEO best practices — there's no shortage of discussion points.

Since we've covered optimization techniques, tips, and trends extensively in the past few months, we thought it would be helpful for you to take a step back and address what makes good SEO so particularly important for manufacturing companies. 

Let's start at the beginning. 

On The Cutting Edge Of Jet Engine Technology

While Connecticut may not be known as a hotbed of manufacturing, the truth is that the state is home to some of the largest players in the industry, including Kaman, Praxair, Sikorsky, Gerber Scientific and many others.

One of those companies — Pratt & Whitney — recently unveiled a groundbreaking family of jet engines.   

Advice From Women Leaders In Manufacturing

There are many organizations working to bring more women into the manufacturing field. And while these efforts are making an impact on the makeup of the manufacturing workforce overall, the C-suite has not seen much of a change. According to a recent survey of women working in manufacturing, women believe they are underrepresented in their organizations' leadership teams. 

Video: Flying Taxis Will Take To The Skies This Summer

It's a bird! It's a plane! It's ... a flying taxi? If you are in Dubai this summer, there's a chance you may see one in flight.

Flying cars have been on the minds of researchers and engineers for years as a means of alleviating traffic and congestion in cities. Recently, Dubai’s Roads and Transportation Agency brought that concept one step closer to reality. The agency announced that, starting July 2017, the Ehang 184 drone will be able to carry people and fly them to their destinations.