The Thomas Blog

Business Tips

Why You Need To Expand Your Business To New Markets

The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business — putting your own company at risk in the process.

The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:

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Business Tips

4 Marketing Mistakes That Can Kill Your Chances Of Scoring New Buyers

There’s a ton of marketing and sales advice out there on how to grow your business, increase yourbottom line, and make your company stand out from the crowd. Keeping up-to-date on these expert tips and new industrial marketing trends is key to remaining relevant in today’s ever-changing landscape.

But even the most knowledgeable, well-versed companies make critical mistakes that can cost them new customers. Below are four of the most common B2B marketing mistakes and some tips on how to best avoid them.

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Business Tips

5 Steps To Manage Risk Before You Begin Exporting

Companies dealing with sluggish economies or saturated domestic markets often look to international expansion to manage risk. Consider this though: by expanding internationally, a company simultaneously mitigates and creates risk. There is inherent risk in expansion, particularly internationally; even mammoth retailers like Target have failed spectacularly.

Before expanding, a company must plan carefully, understand the market, staff carefully, and accept that the venture may still fail.

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