Companies dealing with sluggish economies or saturated domestic markets often look to international expansion to manage risk. Consider this though: by expanding internationally, a company simultaneously mitigates and creates risk. There is inherent risk in expansion, particularly internationally; even mammoth retailers like Target have failed spectacularly.
Before expanding, a company must plan carefully, understand the market, staff carefully, and accept that the venture may still fail.
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We’ve already discussed why U.S. small businesses should consider exporting. But while most organizations focus on exporting to Europe or Asia, there is a golden opportunity to expand into new markets and grow your revenues in Central and South America by taking advantage of the “Look South” export initiative.Read More »
Exporting can make a positive impact on your business. Unfortunately, there are several negative myths and misconceptions that could prevent you from taking advantage of the opportunity.
Don’t miss out due to misinformation. Learn the truth about exporting in today’s global economy.
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Exports are a growing and substantial part of the U.S. economy, with more than 304,000 U.S. companies exporting goods last year. Of those companies, nearly 98 percent were small- or medium-sized businesses (SMBs) with fewer than 500 employees.Read More »