The Thomas Blog

Supply Chain Trends For October 2018

As an industrial supplier, you are always looking for ways to connect with B2B buyers. But what are those buyers looking for?

What’s Keeping Your Website From Being Great?

All businesses need a website. Whether you use it for commerce, marketing, or conveying important information about the company, a web page is vital to your presence in the marketplace.

How To Build Your Manufacturing Brand

Have you ever asked someone for a Q-Tip? Or put your garbage in a Dumpster? Or cooked up dinner on your Teflon-coated pan? These brand names are a common part of our everyday vocabulary, and they illustrate how powerful strong branding can be.

While your company may not become a household name, you can leverage branding to create a stronger association between who you are and what you offer, giving you an advantage over your competition. 

Cold Calling vs. Warm Leads: No Contest

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not  as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives. 

How to Grow Your Business with Inbound Marketing

Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners.

Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.

Skills Gap Vs. Perception Gap: What America Thinks Of Your Manufacturing Industry

As manufacturing faces a shortage of up to 2 million skilled workers over the next decade, it’s important to understand how a typical person — one who doesn't work within the industry — views the sector as a viable career path for the workforce of tomorrow.

What Does The United States-Mexico-Canada Agreement Mean For The Supply Chain?

Late Sunday evening, the United States, Mexico, and Canada finalized the parameters of a new trade deal — the United States-Mexico-Canada Agreement, or USMCA. The USMCA, which still needs to be formally ratified by each country, would replace the North American Free Trade Agreement (NAFTA).

While it is not expected to go into effect until 2020, manufacturers and buyers in North America will undoubtedly begin to feel its effects very soon.

Supply Chain Trends For September 2018

Keeping up with the trends and changes that are shaping the supply chain is critical when it comes to marketing to — and connecting with — industrial and B2B buyers. 

Introducing Thomas WebTrax 3.0: Opportunity Intelligence for Industry

When you have data that tips you off to a buyer’s interest early on in their buying process, that data is priceless. Without it, those buyers are as much as 70 percent of the way through their buying journey before you find out they’re interested in products and services like yours — if you ever find out at all.