The Thomas Blog

Making Emotional Connections Through Data

Appealing to an audience through marketing often requires connecting with them at an emotional level; emotions are a huge influence on consumer decisions when purchasing a product or service. With this in mind, marketers must create messaging that will not only engage their audience but will also make the message feel more personal.

Best Practices for Steering Clear of Spam Filters

Email filters represent one of the biggest challenges faced by email marketing campaigns today. Every email sent undergoes a multitude of filtering processes, each one making it increasingly likely that your email will not reach its intended target. To make your email campaign more successful, it’s important to understand how spam filters work and how you can work with them to ensure your message gets to where it needs to be.

6 Signs You Need To Update Your Industrial Website

In today’s increasingly digital landscape, it goes without saying that your website is one of your most important industrial marketing tools. And to stay ahead of the competition and ensure you’re reaching your target audience, your site should be optimized regularly. But how do you know when it’s time for an update? Here are six surefire signs to look out for. 

The 5 Big Cybersecurity Risks Faced By Small Businesses

Over the past few years, some of the biggest brands in the world — Facebook, eBay, Target, Equifax, and many others — have become the victims of highly publicized, and extremely costly, cyberattacks. While these brazen attacks on big businesses garner a lot of media attention, the truth is that small- and medium-sized businesses are actually the biggest victims of cybercrimes and data breaches.

Don’t Cheap Out On Your BIM Content

For commercial building product manufacturers, adopting Building Information Modeling (BIM) can lead to greater visibility, more leads, and increased opportunities to get spec’d into projects.

7 Project Management Tools For Industrial Marketing

Getting started with inbound industrial marketing is a challenge, to be sure, but keeping everything organized and well-scheduled is a job of its own. So how can you keep your website updates, content development, email marketing, and other initiatives in order? Better still, how can you keep them in order without losing your sanity?

Is Your Intellectual Property At Risk?

Industry 4.0 has revolutionized the manufacturing and industrial space by introducing new technologies, making it possible to enhance productivity, visibility, connectivity, and profitability like never before.

However, along with the technology, Industry 4.0 has also introduced plenty of new risks as well. Chief among these growing threats is the potential theft of your intellectual property (IP).

How To Adopt Industry 4.0 In Your Shop

Fueled by new technology like the Industrial Internet of Things (IIoT) and Big Data, Industry 4.0 offers tremendous potential for improving operational efficiency and spurring growth. However, many manufacturers perceive Industry 4.0 adoption as more of an obligation than an opportunity, something to be relegated to an IT department rather than presented as a strategic, company-wide initiative.

The Latest On Manufacturing Reshoring

There’s been a ton of speculation on the state of U.S. manufacturing over the past few years, especially as reshoring initiatives continue to gain traction across different industries. According to the Reshoring Initiative, an organization that helps U.S. manufacturers pursue and realize the benefits of reshoring, combined reshoring and related foreign direct investments (FDI) announcements are up 2800% since 2010.