The Thomas Blog

Thomas WebTrax: How Industrial Suppliers Can Get More Leads

To the casual observer, today’s strong economy and booming manufacturing sector might give the impression that landing new customers in the industrial space is easy. As an industrial supplier, you know better.

4 Myths About American Manufacturing

As advanced and innovative as manufacturing is today, many people still hold outdated beliefs about the industry, the opportunities it presents, and its future in today’s shifting landscape.

Three Secrets of Industrial Marketing That Everybody Overlooks

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing. 

Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your manufacturing company up for greater success.  

Rethinking The Product Information Library

Product manufacturers spend an inordinate amount of time and money ensuring that their products meet the quality standards of their customers.

Should You Outsource Your Content Writing?

A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be a challenge. 

Can A Robot Write Your Marketing Materials?

One of the greatest fears among today’s industrial workers is the possibility of being replaced by machines. While many companies have opted to embrace automated technologies in their day-to-day industrial manufacturing operations, the results aren’t always detrimental to employees. 

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

6 SEO Myths You Can Ignore

For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.

Making Emotional Connections Through Data

Appealing to an audience through marketing often requires connecting with them at an emotional level; emotions are a huge influence on consumer decisions when purchasing a product or service. With this in mind, marketers must create messaging that will not only engage their audience but will also make the message feel more personal.