The Thomas Blog

Marketing Myths
Marketing Strategy

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

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SEO Myths
SEO

6 SEO Myths You Can Ignore

For many industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.

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Emotional Connections through Data
Marketing Strategy

Making Emotional Connections Through Data

Appealing to an audience through marketing often requires connecting with them at an emotional level; emotions are a huge influence on consumer decisions when purchasing a product or service. With this in mind, marketers must create messaging that will not only engage their audience but will also make the message feel more personal.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

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