The Thomas Blog

Never Trust a Marketing Agency that Tells You…

When searching for a manufacturing marketing agency to work with, it’s important that you ask all the right questions to determine if the relationship is a good fit for your business. It’s just as important that you weed out the bad answers you receive.

The 4 Questions Your Industrial Manufacturing Marketing Agency Should Answer in Order to Keep Your Business

Partnering with an industrial manufacturing marketing agency may be just what your business needs to boost growth and achieve goals. However, once you’ve established a partnership with an agency, you must make sure they are delivering an ROI (return on investment).

5 Industrial Marketing Trends To Watch In 2019

Industrial marketing continues to change and evolve. As we move further into 2019, it’s important to keep up with the marketing trends that your business can put to work this year.

Here are the top marketing trends to watch out for in the year ahead.

How Do I Know Which Manufacturing Trends Are Impacting My Business Right Now?

One of the most exciting things about working in manufacturing is the fast-paced nature of the industry. However, the constant change and continuous innovation can also create a challenge — keeping up with everything.

As a supplier, you need to know what trends are driving demand for your products and services, and which ones are shaping not only your business, but the supply chain overall. Fortunately, there are some tools available that can help.  

4 Annoying Things Your Buyers Want You To Stop Doing

The industrial buying cycle can be a long and complicated process. As an industrial marketer, it’s your job to guide your prospective buyers at every step of their search.

Onsite SEO Vs Offsite SEO: What's The Difference?

A polished, modern, and optimized industrial website can help you generate leads and grow your business. However, just having a great website isn’t enough — you need qualified buyers to actually visit your site.

A Book Is Judged By Its Cover & So Are You: 3 Free Design Tools Your Marketing Material Needs ASAP

Adobe makes it plain as day: Given 15 minutes, 59% of people prefer to consume content that is beautifully designed than something less attractive.

B2B Buying Trends For November 2018

Manufacturers are always searching for ways to connect with more B2B buyers. One of the best ways to do just that is to find out what those B2B buyers are searching for themselves — and we can help.

Bots Vs. Forms: An Evolution Of Lead Generation

When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. 

Contact forms — which have been the dominant lead capture tool since the days of dial up — now have some new competition: chatbots. But the fact is, industrial marketers don't need to choose between forms or bots; they just need to know how they differ, and how to use them both effectively.